David Bochsler

Pioneer
DISC Type : DIS

Vice President of Sales (Asia Pacific & Japan) at KnowBe4

Singapore

Overview

David Bochsler is the VP for the Asia Pacific & Japan region at KnowBe4, bringing over 20 years of sales leadership experience from top tech firms like Microsoft and Oracle. An engineer by training with a degree from the University of Waterloo, he is an accomplished public speaker on cybersecurity. Colleagues describe him as inspirational, creative, and a great leader.

Outside of his tech career, David channels his passion for design and architecture. He co-founded a firm with his wife, an architect, to design and build dream homes for others in Asia. This venture was born from their personal experience of creating their own home in the region, blending his engineering background with their shared creative vision.

He won an International Property Award for architectural design excellence for a villa he co-created in Malaysia.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Cybersecurity Culture
Advocates for shifting cybersecurity from an IT problem to a shared responsibility, emphasizing the need to build a strong, sustainable security culture within organizations.
APAC Sales Leadership
Has a proven track record of building and leading high-performing sales and marketing teams across the Asia-Pacific region for over two decades.
AI in Cybersecurity
Speaks publicly about how AI is changing the cybersecurity landscape, including its use by threat actors for deepfakes and other sophisticated attacks.

Media Appearances

David has no verified media appearances

Work History

12-2022
Vice President of Sales (Asia Pacific & Japan) at KnowBe4
4-2020 - 8-2022
Managing Director, APAC at Contentsquare
12-2018 - 4-2020
Managing Director, APAC & Japan at Leanplum
5-2017 - 12-2018
Regional Sales Director, Oracle Marketing Cloud, ASEAN at Oracle
3-2016 - 4-2017
Head of Marketer Solutions ★ Digital ★ Programmatic ★ Social ★ Display ★ Search ★ Mobile ★ Video at CtrlShift

Education

1991 - 1996
BASC from University of Waterloo

More Information

Social Presence :

Prographics :

Exp : 31 Location : Singapore Job Level : Senior Designation : Vice President of Sales (Asia Pacific & Japan) at KnowBe4
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from David

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are generally fast movers and can take quick decisions
  • Can David take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And David

Personality Compatibility


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