David Butler in

David Butler

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Co-Founder, SoWhat at SoWhat Brand Design
📍 Atlanta, Georgia, United States

David Butler is the Co-founder and a partner at SoWhat, a brand design agency. A best-selling author and former VP of Global Design at Coca-Cola, he specializes in using systems thinking to merge design and strategy. Colleagues and peers often describe him as a visionary, intelligent, and generous leader. He holds a Bachelor of Arts from the University of South Florida.

Davids interests extend into music, particularly jazz. His passion for the art form is evident in the naming of his brand strategy agency, SoWhat, which is a direct tribute to the iconic track by legendary jazz artist Miles Davis. This connection highlights his creative and strategic inspirations.

His company, SoWhat, is named after the famous jazz track "So What" by Miles Davis, reflecting a deep appreciation for the genre.

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Experience
5 Years
Current Role
Co-Founder, SoWhat
Job Level
Leadership
Location
Atlanta, Georgia, United States
Personality Overview

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Priorities

Topics David cares about

Future of Design
He recently organized and led conversations at a conference focused on what's happening to design and design leadership inside major global companies.
Scaling Design
He co-authored the best-selling book "Design to Grow, " which details how large companies like Coca-Cola can combine scale with agility through design principles.
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Career

Work history

8-2022
Co-Founder, SoWhat
SoWhat Brand Design
7-2022
Strategic Advisor
Miami Ad School (M.AD School)
9-2022 - 12-2024
Leader-in-Residence
Emory University - Goizueta Business School
8-2019 - 5-2022
Board Advisor
Good Buy Gear
8-2019 - 5-2022
Board Advisor
Kinedu
In the press

Media appearances

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Education
1986 - 1988
Bachelor of Arts
University of South Florida
1984 - 1986
Bachelor of Arts (BA)
St. Petersburg College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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