David Butler is the Co-founder and a partner at SoWhat, a brand design agency. A best-selling author and former VP of Global Design at Coca-Cola, he specializes in using systems thinking to merge design and strategy. Colleagues and peers often describe him as a visionary, intelligent, and generous leader. He holds a Bachelor of Arts from the University of South Florida.
Davids interests extend into music, particularly jazz. His passion for the art form is evident in the naming of his brand strategy agency, SoWhat, which is a direct tribute to the iconic track by legendary jazz artist Miles Davis. This connection highlights his creative and strategic inspirations.
His company, SoWhat, is named after the famous jazz track "So What" by Miles Davis, reflecting a deep appreciation for the genre.
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