David Butler
Pioneer · DISC type DISDavid Butler is the Co-founder and a partner at SoWhat, a brand design agency. A best-selling author and former VP of Global Design at Coca-Cola, he specializes in using systems thinking to merge design and strategy. Colleagues and peers often describe him as a visionary, intelligent, and generous leader. He holds a Bachelor of Arts from the University of South Florida.
Davids interests extend into music, particularly jazz. His passion for the art form is evident in the naming of his brand strategy agency, SoWhat, which is a direct tribute to the iconic track by legendary jazz artist Miles Davis. This connection highlights his creative and strategic inspirations.
His company, SoWhat, is named after the famous jazz track "So What" by Miles Davis, reflecting a deep appreciation for the genre.
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They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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