David Campbell
Go-getter · DISC type dDavid Campbell is the CEO and Co-Founder of Tropic, where he is focused on redefining the software procurement industry. His background includes roles at Microsoft and Wunderkind, providing him with deep insights into software sales and purchasing inefficiencies. David earned his BA in English Literature from the University of California, Berkeley and has also studied at INSEAD.
Originally aspiring to be a novelist, David grew up on a ranch in the Mojave Desert and values his creative side. After college, he spent a year and a half living in a cabin without a phone or internet to write a novel, an experience that shaped his entrepreneurial journey. This unconventional background contributes to his unique approach to building company culture.
Unique Fact: He once lived in a cabin in the woods for a year and a half, completely cut off from the outside world, in an attempt to write the "next great American novel."
Read the full overview →How David shows up
They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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