David Craig

Energizer
DISC Type : I

Director Demand Planning at Under Armour

Baltimore, Maryland, United States

Overview

David has no verified overview

Personality Overview

Imaginative

Relationship Oriented

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

David has no verified topics they care about

Media Appearances

David has no verified media appearances

Work History

4-2025
Director Demand Planning at Under Armour
6-2024 - 4-2025
Director, Planning Applications at Under Armour
12-2019 - 6-2024
Director NA Business Planning & AR at Under Armour
10-2008 - 10-2011
Manager Merchandise Planning at Soma Intimates
3-2007 - 10-2008
Sr Merchandise Planner at Soma Intimates

Education

2001 - 2003
Philosophy from California State University, Long Beach
Bachelor of Arts - BA from California State University-Dominguez Hills

More Information

Social Presence :

Prographics :

Exp : 11 Location : Baltimore, Maryland, United States Job Level : Mid-senior Designation : Director Demand Planning at Under Armour
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from David

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can David take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And David

Personality Compatibility


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