David Cummings

Observer
DISC Type : ic

Co-Founder at The Perlant

Atlanta Metropolitan Area, United States

Overview

David Cummings is a serial tech entrepreneur and CEO of Atlanta Ventures, having founded 10 companies including Pardot and SalesLoft. He also established the Atlanta Tech Village, the 4th largest tech hub in the U. S. , and is a lead investor in Calendly. He holds a BS from Duke University.

Outside of work, David co-founded the Intown Golf Club, a premier indoor golf facility. A proud Duke University alumnus and father of four, he also maintains an interest in the Atlanta Braves. His colleagues describe him as hard-working, patient, and kind.

He is currently spearheading the renovation of one of the largest collections of historic buildings in the country, transforming 10 city blocks in downtown Atlanta.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

SaaS Business Models
He frequently writes and speaks about key SaaS metrics, valuations, the "Rule of 40, " and building sustainable software companies on his popular blog.
Startup Mentorship
As the founder of Atlanta Tech Village and CEO of Atlanta Ventures, he actively invests in and advises early-stage entrepreneurs on growth and strategy.
Urban Redevelopment
His current major project involves renovating 56 historic buildings in South Downtown Atlanta to create a vibrant, walkable startup district and community hub.

Media Appearances

David has no verified media appearances

Work History

1-2025
Co-Founder at The Perlant
1-2024
Co-Founder at Undaunted
12-2023
Co-founder, Chairman at SoDo Atlanta, LLC
7-2019
Co-founder, Board Member at Intown Golf Club
4-2014
Investor, Co-Founder, Board Member at Terminus Software

Education

1998 - 2002
BS from Duke University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : Co-Founder at The Perlant

Interested in

Sports

Golf

Lifestyle

Blogging

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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from David

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can David take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And David

Personality Compatibility


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