David DeSmith in

David DeSmith

Enthusiast · DISC type i
Director of Brand Marketing at Cell Signaling Technology (CST)
📍 Greater Boston, United States

David DeSmith is the Director of Brand Marketing at Cell Signaling Technology, leveraging a strong background in marketing, creative direction, and brand management. A graduate of The Johns Hopkins University and the University of Colorado Boulder, he is described by colleagues as passionate and honest, with a keen understanding of operational initiatives.

Outside of his marketing career, David is an accomplished writer and an avid golfer. He has authored two books on marketing and advertising, as well as a novel. He is a prolific contributor to numerous golf publications, including LINKS Magazine, where he writes about courses, travel, and equipment.

He is the author of a novel that he advises the timid not to read, showcasing his creative and bold writing style.

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Experience
13 Years
Current Role
Director of Brand Marketing
Job Level
Mid-senior
Location
Greater Boston, United States
Personality Overview

How David shows up

Story Driven
Amiable & Agreeable
Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Priorities

Topics David cares about

Brand Building
As Director of Brand Marketing, he has shared content emphasizing the importance of brand building over pure performance marketing.
Golf Travel
He is a regular travel and golf journalist, frequently publishing articles about golf destinations in publications like LINKS Magazine and Northeast Golf.
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Career

Work history

6-2021
Director of Brand Marketing
Cell Signaling Technology (CST)
8-2009 - 10-2020
Director of Marketing
Southworth Development, LLC
1-2012 - 6-2016
Director
Scottish Golf Tourism
3-2011 - 6-2016
New England Golf Examiner
Examiner.com
11-2006 - 2-2009
Creative Director
The VIA Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BA
The Johns Hopkins University
MA
University of Colorado Boulder
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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