David DeSmith is the Director of Brand Marketing at Cell Signaling Technology, leveraging a strong background in marketing, creative direction, and brand management. A graduate of The Johns Hopkins University and the University of Colorado Boulder, he is described by colleagues as passionate and honest, with a keen understanding of operational initiatives.
Outside of his marketing career, David is an accomplished writer and an avid golfer. He has authored two books on marketing and advertising, as well as a novel. He is a prolific contributor to numerous golf publications, including LINKS Magazine, where he writes about courses, travel, and equipment.
He is the author of a novel that he advises the timid not to read, showcasing his creative and bold writing style.
Read the full overview →Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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