David DeSmith

Enthusiast
DISC Type : i

Director of Brand Marketing at Cell Signaling Technology (CST)

Greater Boston, United States

Overview

David DeSmith is the Director of Brand Marketing at Cell Signaling Technology, leveraging a strong background in marketing, creative direction, and brand management. A graduate of The Johns Hopkins University and the University of Colorado Boulder, he is described by colleagues as passionate and honest, with a keen understanding of operational initiatives.

Outside of his marketing career, David is an accomplished writer and an avid golfer. He has authored two books on marketing and advertising, as well as a novel. He is a prolific contributor to numerous golf publications, including LINKS Magazine, where he writes about courses, travel, and equipment.

He is the author of a novel that he advises the timid not to read, showcasing his creative and bold writing style.

Personality Overview

Story Driven

Amiable & Agreeable

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Brand Building
As Director of Brand Marketing, he has shared content emphasizing the importance of brand building over pure performance marketing.
Golf Travel
He is a regular travel and golf journalist, frequently publishing articles about golf destinations in publications like LINKS Magazine and Northeast Golf.
Creative Writing
In addition to his professional writing, he is the author of a fictional novel, indicating a personal passion for storytelling.

Media Appearances

David has no verified media appearances

Work History

6-2021
Director of Brand Marketing at Cell Signaling Technology (CST)
8-2009 - 10-2020
Director of Marketing at Southworth Development, LLC
1-2012 - 6-2016
Director at Scottish Golf Tourism
3-2011 - 6-2016
New England Golf Examiner at Examiner.com
11-2006 - 2-2009
Creative Director at The VIA Group

Education

BA from The Johns Hopkins University
MA from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Boston, United States Job Level : Mid-senior Designation : Director of Brand Marketing at Cell Signaling Technology (CST)
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from David

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can David take some risk or not?

  • They can take some low-probability risks if needed.

You And David

Personality Compatibility


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