David Ferrel

Enigma
DISC Type : Dci

Marketing Coordinator at VectorUSA

Los Angeles Metropolitan Area, United States

Overview

David Ferrel is a Content Strategist who helps fractional executives enhance their visibility on LinkedIn. He leverages over a decade of experience in B2B supply chain to craft authentic content strategies that build pipelines. Colleagues and clients describe him as hard-working, honest, and a great team player.

Originally from the Los Angeles area, David attended Morningside High School and El Camino College. His professional background is rooted in purchasing and marketing for various California-based companies before launching his own consultancy.

Unique fact: David made a significant career pivot from B2B supply chain and operations, where he was the buyer, to becoming a content and visibility expert for sellers.

Personality Overview

Challenger

Persuasive & Assertive

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Authentic Content
Advocates for using real stories and experience to create content, pushing back against the "sea of sameness" generated by AI tools.
LinkedIn Marketing
Specializes in turning LinkedIn profiles into a consistent pipeline for clients, focusing on positioning fractional executives as go-to experts in their field.
Fractional Executives
His target clients are fractional CFOs, COOs, and other executives whom he helps build a personal brand outside of a corporate structure.

Media Appearances

David has no verified media appearances

Work History

7-2024
Marketing Coordinator at VectorUSA
3-2024 - 6-2024
Marketing Intern at VectorUSA
11-2023 - 4-2024
Marketing Specialist at Super Purposes™
11-2022
Content Strategist at DavidFerrel.com
11-2022 - 7-2023
Purchasing Supervisor at Crystal Stairs, Inc.

Education

Unfinished degree from El Camino College
Education details unavailable from Morningside High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles Metropolitan Area, United States Job Level : Junior Designation : Marketing Coordinator at VectorUSA
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from David

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will David move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can David take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And David

Personality Compatibility


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