David Fleming

Evaluator
DISC Type : Dcs

Head of Sales & Marketing at Tanda: #1 Workforce Success Platform

Brisbane, Queensland, Australia

Overview

David is the Head of Sales & Marketing at Tanda, specializing in B2B growth and workforce compliance. A law graduate from QUT, he co-founded ZipID, an identity verification firm that was acquired by an ASX-listed company. Colleagues describe him as an empathetic, supportive, and optimistic leader.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Workforce Compliance
His current professional focus is giving businesses confidence in workforce compliance, particularly regarding wages, payroll, and franchising codes.
Startup Mentorship
As a mentor for River City Labs and an angel investor, he provides key insights to early-stage businesses on marketing, sales strategy, and positioning for growth.
B2B Growth Strategy
He has a proven history of establishing and leading the marketing and sales functions for B2B companies, from his startup ZipID to his current role at Tanda.

Media Appearances

David has no verified media appearances

Work History

9-2019
Head of Sales & Marketing at Tanda: #1 Workforce Success Platform
6-2012
Mentor at River City Labs
3-2013 - 8-2019
Head of Marketing & Sales, ZipID | Co-Founder at ZipID
1-2013 - 6-2015
Head of Activate, Asia Pacific at Populous
11-2011 - 1-2013
Member at Brisbane Angels Group Limited

Education

1990 - 1993
B.Laws from QUT (Queensland University of Technology)
2012 - 2012
Digital Strategy from AdSchool Australia

More Information

Social Presence :

Prographics :

Exp : 13 Location : Brisbane, Queensland, Australia Job Level : Mid-senior Designation : Head of Sales & Marketing at Tanda: #1 Workforce Success Platform
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from David

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can David take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And David

Personality Compatibility


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