David Ford

Observer
DISC Type : ci

Director Of Information Technology at Cranfield University

Welwyn Garden City, England, United Kingdom

Overview

David has no verified overview

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

David has no verified topics they care about

Media Appearances

David has no verified media appearances

Work History

10-2021 - 5-2025
Director Of Information Technology at Cranfield University
9-2014 - 10-2021
Chief Information Officer at University of Hertfordshire
2-2011 - 8-2014
Chief Technology Officer at University of Hertfordshire
6-2010 - 2-2011
Head of Enterprise Applications at University of Hertfordshire
7-2003 - 6-2010
Head of Enterprise Applications at University of Nottingham

Education

1985 - 1991
PhD from University of Nottingham
1982 - 1985
BSc from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 21 Location : Welwyn Garden City, England, United Kingdom Job Level : Middle Designation : Director Of Information Technology at Cranfield University
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from David

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They like to analyze well and then make their decisions.
  • Can David take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And David

Personality Compatibility


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