David Francis

Examiner
DISC Type : sc

Chairman at Armarii

Sevenoaks, England, United Kingdom

Overview

David Francis is the Chairman of Imani Group and Armarii, companies specializing in bespoke kitchens, bedrooms, and bathrooms for UK property developers. With a background as an investor, he holds multiple directorships and focuses on business leadership in the design and manufacturing sector.

David has a strong interest in community sports, demonstrated by his role as a co-owner of Cray Wanderers Football Club. He is passionate about the development and future success of the club, which is recognized as the oldest in London.

He is part of the three-person ownership team that took control of Londons oldest football club, Cray Wanderers FC, in 2023.

Personality Overview

Late Adopter

Unexpressive

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Bespoke Interiors
As Chairman of Imani Group and Armarii, he leads companies specializing in high-end, fitted interiors for the UK property development market.
Business Leadership
Holds multiple chairman and director positions, indicating a focus on long-term corporate strategy and governance.
Community Football
He is a co-owner of Cray Wanderers FC and is personally invested in the success and community engagement of the historic local club.

Media Appearances

David has no verified media appearances

Work History

11-2016
Chairman at Armarii
2015
Chairman at Imani Group
8-2000 - 2015
Director at Westmeria

Education

1976 - 1981
Northbrook from Northbrook

More Information

Social Presence :

Prographics :

Exp : 25 Location : Sevenoaks, England, United Kingdom Job Level : N/A Designation : Chairman at Armarii
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from David

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can David take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And David

Personality Compatibility


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