David Garascia

Trailblazer
DISC Type : DI

Vice President, Foodservice and Manufacturing at Dairy Farmers of America

Cincinnati, Ohio, United States

Overview

David Garascia is the Vice President of Foodservice and Manufacturing at Dairy Farmers of America, an expert in growing foodservice divisions within retail-focused FMCG companies. An alumnus of the University of Cincinnati, he is a revenue-generating leader known for turning around businesses and is described by colleagues as a visionary and a "genius level turnaround sales manager. "

He won Sales Professional of the Year at Dannon for designing and implementing the companys first corporate relationship with US Foods for the foodservice division.

Personality Overview

Persuasive

Assertive

Achievement-Oriented

They are more likely to accept new and exciting technologies.  They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation.

Topics They Care About

Foodservice Channel Growth
He specializes in the unique challenge of building and scaling a foodservice business within a primarily retail-centric CPG organization, a feat he has accomplished three times in his career.
Sales Transformation
He focuses on designing and implementing new commercial strategies, emphasizing direct operator relationships, educating sales teams, and building robust distribution networks to drive growth.
Digital Foodservice Marketing
He advocates for using social selling and digital media platforms as a "force multiplier" to build brand awareness and connect directly with chefs and restaurant operators.

Media Appearances

David has no verified media appearances

Work History

9-2025
Vice President, Foodservice and Manufacturing at Dairy Farmers of America
9-2021 - 8-2025
Vice President | Sales and Marketing, Food Away From Home: Foodservice, Convenience and Industrial at Bel
7-2020 - 8-2021
Executive Vice President, Commercial Sales at LifeSafer Ignition Interlock
12-2019 - 7-2020
Growth Advisor at Echelon Management
10-2015 - 1-2020
Advisor To The Board at 480 Holdings Ltd.

Education

BA from University of Cincinnati

More Information

Social Presence :

Prographics :

Exp : 9 Location : Cincinnati, Ohio, United States Job Level : Senior Designation : Vice President, Foodservice and Manufacturing at Dairy Farmers of America
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can David take some risk or not?

  • If necessary, they will be ready to take risks.

You And David

Personality Compatibility


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