David Hagglund in

David Hagglund

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CMO at COS
📍 United Kingdom

As CMO at COS since 2020, David leads global brand strategy with a deep focus on brand communication, creative direction, and customer experience. His extensive career in fashion includes serving as Global Executive Creative Director for TOPSHOP TOPMAN and working as an Art Director for Vogue.

Driven by a passion for storytelling, David focuses on delivering cohesive and curated experiences that create meaningful connections with audiences. He emphasizes the power of teamwork and shared vision to achieve impactful results, fostering a collaborative and inspiring work environment within his teams.

He founded Studio David Hägglund, a full-service creative agency that served major fashion clients like H&M, Hugo Boss, Esprit, and Jill Sander.

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Experience
25 Years
Current Role
CMO
Job Level
Leadership
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics David cares about

Brand Storytelling
His work is driven by a passion for storytelling and delivering curated experiences that inspire, engage, and foster meaningful connections with audiences.
Creative Direction
A core theme of his career, having held Creative Director roles at his own agency and at TOPSHOP TOPMAN before becoming CMO at COS.
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Career

Work history

9-2020
CMO
COS
9-2017 - 9-2020
Global Executive Creative Director
TOPSHOP TOPMAN
4-2009 - 9-2017
Creative Director
Studio David Hägglund
8-2005 - 8-2007
Art Director
Vogue
8-1998 - 8-2005
Founder
Storåkers McCann
In the press

Media appearances

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Education
1996 - 1998
Education details unavailable
Berghs School of Communication
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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