As CMO at COS since 2020, David leads global brand strategy with a deep focus on brand communication, creative direction, and customer experience. His extensive career in fashion includes serving as Global Executive Creative Director for TOPSHOP TOPMAN and working as an Art Director for Vogue.
Driven by a passion for storytelling, David focuses on delivering cohesive and curated experiences that create meaningful connections with audiences. He emphasizes the power of teamwork and shared vision to achieve impactful results, fostering a collaborative and inspiring work environment within his teams.
He founded Studio David Hägglund, a full-service creative agency that served major fashion clients like H&M, Hugo Boss, Esprit, and Jill Sander.
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