David Hagglund

Questioner
DISC Type : c

CMO at COS

United Kingdom

Overview

As CMO at COS since 2020, David leads global brand strategy with a deep focus on brand communication, creative direction, and customer experience. His extensive career in fashion includes serving as Global Executive Creative Director for TOPSHOP TOPMAN and working as an Art Director for Vogue.

Driven by a passion for storytelling, David focuses on delivering cohesive and curated experiences that create meaningful connections with audiences. He emphasizes the power of teamwork and shared vision to achieve impactful results, fostering a collaborative and inspiring work environment within his teams.

He founded Studio David Hägglund, a full-service creative agency that served major fashion clients like H&M, Hugo Boss, Esprit, and Jill Sander.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Brand Storytelling
His work is driven by a passion for storytelling and delivering curated experiences that inspire, engage, and foster meaningful connections with audiences.
Creative Direction
A core theme of his career, having held Creative Director roles at his own agency and at TOPSHOP TOPMAN before becoming CMO at COS.
Customer Experience
A key focus in his current role, where he is instrumental in shaping global brand strategies that align with company values and resonate with customers.

Media Appearances

David has no verified media appearances

Work History

9-2020
CMO at COS
9-2017 - 9-2020
Global Executive Creative Director at TOPSHOP TOPMAN
4-2009 - 9-2017
Creative Director at Studio David Hägglund
8-2005 - 8-2007
Art Director at Vogue
8-1998 - 8-2005
Founder at Storåkers McCann

Education

1996 - 1998
Education details unavailable from Berghs School of Communication

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : Leadership Designation : CMO at COS
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can David take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And David

Personality Compatibility


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