David Hatfield

Energizer
DISC Type : I

Chairman of the Board and Chief Executive Officer at Edgewell Personal Care

St Louis, Missouri, United States

Overview

David Hatfield is the retired Chairman and CEO of Edgewell Personal Care, a company he led after orchestrating its spinoff from Energizer Holdings. His extensive career in consumer goods includes notable marketing roles, where he was instrumental in launching the iconic Energizer Bunny campaign. He holds an MBA from Stanford and a BA from Princeton.

Since retiring, David has dedicated his time to community involvement, serving on the boards of both the St. Louis Zoo and the Ranken Jordan Pediatric Bridge Hospital. This indicates a strong personal commitment to wildlife conservation and supporting childrens healthcare in the St. Louis community.

Unique fact: He was a key figure behind the successful and enduring Energizer Bunny advertising campaign.

Personality Overview

Relationship Oriented

Full Of Energy

Big Picture Person

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Corporate Leadership
Served as Chairman, President, and CEO of Edgewell Personal Care, overseeing board governance and corporate strategy until his retirement in 2019.
Brand Marketing
Has a deep background in consumer marketing, famously having launched the globally recognized Energizer Bunny campaign during his tenure at Energizer.
Pediatric Healthcare
Actively supports children's medical care as a board member for the Ranken Jordan Pediatric Bridge Hospital in St. Louis.

Media Appearances

David has no verified media appearances

Work History

7-2016 - 2-2019
Chairman of the Board and Chief Executive Officer at Edgewell Personal Care
7-2015 - 7-2016
Chief Executive Officer at Edgewell Personal Care
President and Chief Executive Officer at Energizer Personal Care
EVP and Chief Marketing Officer at Energizer Personal Care
Vice President of Marketing, North America & Global Marketing at Energizer Personal Care

Education

1984 - 1986
Master of Business Administration (MBA) from Stanford University Graduate School of Business
1978 - 1982
Bachelor of Arts (B.A.) from Princeton University

More Information

Social Presence :

Prographics :

Exp : 3 Location : St Louis, Missouri, United States Job Level : Leadership Designation : Chairman of the Board and Chief Executive Officer at Edgewell Personal Care
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from David

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can David take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And David

Personality Compatibility


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