David Hauck

Inquirer
DISC Type : cd

Vice President Embedded Sales at Parasoft

Colorado Springs, Colorado, United States

Overview

David Hauck is the Vice President of Embedded Sales at Parasoft, leveraging a deep background in computer engineering, product management, and marketing to lead sales strategy. Colleagues describe him as unflappable, with a keen intelligence that combines business smarts and technical acumen, making him a natural team builder with excellent communication skills.

He recently led the team that won "Best in Show" at Embedded World NA for their new continuous testing product.

Personality Overview

Hard To Convince

ROI Conscious

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Embedded Software Compliance
His focus is on helping development teams manage rigorous standards and compliance, frequently discussing challenges like closing out MISRA violations for safety-critical systems.
Continuous Testing Workflows
He is driving the adoption of modern software development through Parasoft's new Continuous Testing (CT) product, which integrates seamlessly into CI/CD pipelines and supports various testing frameworks.
AI in Software Testing
Actively promotes using AI to accelerate and simplify complex processes, such as identifying and resolving coding standard violations to boost team efficiency.

Media Appearances

David has no verified media appearances

Work History

1-2022
Vice President Embedded Sales at Parasoft
4-2017 - 1-2022
Director of Embedded Sales at Parasoft
8-2015 - 3-2017
VP of Sales and Marketing at GrammaTech
2-2015 - 7-2015
Director of Competitive Intelligence at Polycom
7-2010 - 1-2015
Director of Product Marketing at Wind River

Education

1990 - 1991
Computer Engineering from California State University, Northridge
1982 - 1986
Bachelor of Science (BS) from Slippery Rock University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Colorado Springs, Colorado, United States Job Level : Senior Designation : Vice President Embedded Sales at Parasoft
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from David

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Their decision making speed is somewhere in the middle.
  • Can David take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And David

Personality Compatibility


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