David Kaplan

Commander
DISC Type : D

Co-Owner at Brand Newsroom LLC

Brooklyn, New York, United States

Overview

David Kaplan is a seasoned business journalist with 30 years of experience, now co-owning Brand Newsroom LLC, a content marketing consultancy. His expertise spans ad tech, digital marketing, and media, having held leadership roles at Adweek, AdExchanger, and MediaPost. Colleagues describe him as brilliant, calm, and an exceptional communicator with a gift for conveying complex information.

Outside of his extensive editorial career, Davids interests are rooted in the arts and the evolution of media. He holds a Bachelor of Fine Arts, suggesting a passion for creative disciplines. He actively participates in industry events, like the Beet Retreat in San Juan, indicating a love for travel and networking within his professional community.

Unique fact: David was the founding editor of two niche publications, Kambr Media, focused on airline digital transformation, and GeoMarketing, a location news platform.

Personality Overview

Candid & Clear

Decisive

Strong-Willed

They respond better to strong and respectful interactions.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

B2B Content Strategy
As co-owner of Brand Newsroom and a B2B content strategist, he focuses on creating editorial content for brands, platforms, publishers, and agencies.
Ad Tech & MarTech
A frequent conference moderator and editor at publications like Adweek and AdExchanger, he has covered advertising and marketing technology extensively throughout his career.
Retail Media Networks
His recent social media activity and work as a moderator for Beet. TV show a keen interest in the measurement and personalization opportunities within in-store and retail media.

Media Appearances

David has no verified media appearances

Work History

11-2022
Co-Owner at Brand Newsroom LLC
1-2021 - 11-2022
Brand and Performance Marketing Editor at Adweek
10-2020 - 1-2021
Story Desk Editor at Adweek
2-2019 - 9-2020
Editor at kambr
9-2018 - 1-2019
Director, Industry Insights at Yext

Education

1989 - 1993
Bachelor of Fine Arts from LIU Post
1983 - 1987
Education details unavailable from Sheepshead Bay High School

More Information

Social Presence :

Prographics :

Exp : 30 Location : Brooklyn, New York, United States Job Level : N/A Designation : Co-Owner at Brand Newsroom LLC
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If convinced, they can reach decisions quite fast.
  • Can David take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And David

Personality Compatibility


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