Rafael Canton

Observer
DISC Type : ic

PE Hub Reporter at PEI

New York, New York, United States

Overview

Rafael Canton is a Breaking News Reporter at Adweek, specializing in brand marketing. An alumnus of the Isenberg School of Management at UMass Amherst, he frequently covers consumer engagement and digital growth strategies for major brands and speaks at industry events on these topics.

Outside of his reporting, Rafael is deeply passionate about basketball history. He is the founder, editor, and host of "NBA Trades, " a podcast and online encyclopedia that provides a detailed look back at trades made in the NBA, both past and present.

He created and hosted a well-researched podcast dedicated entirely to the history and analysis of NBA trades.

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Brand Marketing
As a reporter for Adweek, his main focus is covering brand marketing strategies, such as Taco Bell's push for digital growth and consumer engagement.
NBA History
He founded "NBA Trades, " a passion project that includes a podcast and encyclopedia dedicated to analyzing the history of NBA trades.
Sports Investing
In his writing for PE Hub, he covers private equity trends within the sports sector, including team ownership and media rights.

Media Appearances

Rafael Canton – Contributor Profile. Featured in Adweek

See Now

Adweek Podcast: What Makes a Memorable Super Bowl Ad?. Featured in Adweek

See Now

Work History

5-2023
PE Hub Reporter at PEI
6-2014
Freelance Writer at Various
8-2021 - 1-2023
Breaking News Reporter - Brand Marketing at Adweek
9-2012 - 6-2021
Founder, Editor, Podcast Host and Principal Contributor at NBA Trades
10-2018 - 12-2018
Digital Web Producer at Glamour

Education

2008 - 2012
Bachelor from Isenberg School of Management, UMass Amherst

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : N/A Designation : PE Hub Reporter at PEI
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rafael

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • They like to analyze well and then make their decisions.
  • Can Rafael take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rafael

Personality Compatibility


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