Rafael Canton is a Breaking News Reporter at Adweek, specializing in brand marketing. An alumnus of the Isenberg School of Management at UMass Amherst, he frequently covers consumer engagement and digital growth strategies for major brands and speaks at industry events on these topics.
Outside of his reporting, Rafael is deeply passionate about basketball history. He is the founder, editor, and host of "NBA Trades, " a podcast and online encyclopedia that provides a detailed look back at trades made in the NBA, both past and present.
He created and hosted a well-researched podcast dedicated entirely to the history and analysis of NBA trades.
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