David Ketelaar

Energizer
DISC Type : I

Sr. Sales Executive, Business & Hospitality at Provista

Detroit Metropolitan Area, United States

Overview

David Ketelaar is a Senior Sales Executive with over 33 years of experience in the food distribution industry. He is an expert in strategic negotiations and client relations with a proven history of driving revenue growth at companies like Provis and US Foods. He studied Business Administration at Davenport University.

He focuses on continuous professional development, holding certifications like "Selling to Executives." His interests suggest a focus on business strategy and major corporate enterprises, as he follows publications like the Harvard Business Review and companies like The Walt Disney Company.

He has spent over three decades dedicated to the food distribution industry, showcasing deep and specialized expertise.

Personality Overview

Imaginative

Big Picture Person

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Food Distribution
With over 33 years in the industry, he possesses deep expertise in its supply chain, sales, and management across senior roles at US Foods and Provis.
Strategic Negotiations
He identifies as a persuasive change agent skilled in negotiating buy-in from clients, sales teams, and senior leadership to define solutions for customer needs.
Healthcare & Hospitality Sales
His roles at US Foods and Provis have specifically focused on driving sales and managing accounts within the healthcare and hospitality business segments.

Media Appearances

Provista Sales Team – David Ketelaar listed as Sr. Sales Executive, Business & Hospitality. Featured in The Org

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Foxwoods and Provista: A New Vision for Hospitality Procurement. Featured in Provista Blog

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Provista's Hospitality Advisory Council. Featured in Provista Blog

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Work History

1-2022
Sr. Sales Executive, Business & Hospitality at Provista
1-2019 - 2-2022
Strategic Client Executive, Business & Hospitality at Provista
2-2016 - 1-2019
National Sales Manager at US Foods
4-2015 - 2-2016
Director of Healthcare & Education Sales at US Foods
12-2003 - 4-2015
VP of Sales & Marketing at US Foods

Education

Business Administration and Management from Davenport University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Detroit Metropolitan Area, United States Job Level : N/A Designation : Sr. Sales Executive, Business & Hospitality at Provista
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from David

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can David take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And David

Personality Compatibility


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