David Lamond

Enthusiast
DISC Type : i

Director - Strategic Analytics, Insights and Research (aka Chief Data and Analytics Officer) at Scentre Group (Owner and Operator of Westfield in Aus and NZ)

Greater Sydney Area, Australia

Overview

David is the Chief Data and Analytics Officer at Scentre Group, where he leverages 20 years of experience in retail and consulting to pioneer customer-led growth. Holding an MBA from Macquarie Graduate School of Management, he has a distinguished career with senior roles at Bain & Company, Woolworths, and Myer, focusing on data-driven transformation.

He is deeply engaged with the academic and business communities, notably serving on the Data Advisory Board for the MIT Centre for Information Systems Research. David emphasizes starting with a business story to create value and focuses on mentoring talented data strategy teams within his organization.

He was previously recognized as one of Australias top 25 analytics leaders for his innovative work in understanding customer behavior.

Personality Overview

Consensus Focused

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Future of Retail
A strong advocate for physical retail, he uses data to show how brick-and-mortar stores are central to the modern, blended customer ecosystem.
Data Storytelling
He emphasizes starting with a business story to create value, focusing on outcomes and transformations before considering the necessary data.
Customer-led Growth
His entire career has centered on using customer data and analytics to drive business strategy, from loyalty programs at Woolworths to his current role at Scentre Group.

Media Appearances

David has no verified media appearances

Work History

10-2015
Director - Strategic Analytics, Insights and Research (aka Chief Data and Analytics Officer) at Scentre Group (Owner and Operator of Westfield in Aus and NZ)
2014 - 9-2015
Director at Ladonic Insights
10-2010 - 8-2015
Senior Advisor at Bain & Company
6-2009 - 10-2010
General Manager, Customer Engagement at Woolworths Limited
2007 - 2008
Director of Business Development at Myer

Education

2-1989 - 12-1991
MBA from Macquarie Graduate School of Management (MGSM)
1983 - 1987
BSc from University of Sydney

More Information

Social Presence :

Prographics :

Exp : 36 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Director - Strategic Analytics, Insights and Research (aka Chief Data and Analytics Officer) at Scentre Group (Owner and Operator of Westfield in Aus and NZ)
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from David

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can David take some risk or not?

  • They can take some low-probability risks if needed.

You And David

Personality Compatibility


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