David Laribee

Inspirer
DISC Type : id

Author & Instructor at Dojo Academy

Atlanta, Georgia, United States

Overview

David Laribee is the Cofounder & CEO of Nerd/Noir, specializing in change strategy for digital product and engineering organizations. With over 25 years of experience, he has transformed teams across diverse industries and helped pioneer the dojo approach to immersive learning, lean and kanban methods, and the ALT. NET movement. He studied Psychology at Hobart and William Smith Colleges.

David co-founded Nerd/Noir with his wife, Alexandra West, and previously hosted a podcast with her. He grew up on a farm in Upstate New York, an experience that shaped his lead-from-the-front approach, his appreciation for cross-disciplinary teams, and his disdain for fake maple syrup.

Unique fact: People who have worked with him often describe him as smart, focused, modest, and a catalyst for change.

Personality Overview

Achievment Oriented

Generous

Confident & Optimistic

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Change Strategy
As a self-described "change strategist, " he specializes in helping large digital product and software engineering organizations with continuous improvement.
Immersive Learning
He helped develop the "dojo" approach to immersive learning at Target, founded the Dojo Academy, and frequently writes and speaks on the topic.
Developer Productivity
He focuses on transforming developer productivity by reframing technical debt as a product investment and improving team performance without hurting morale.

Media Appearances

David has no verified media appearances

Work History

1-2021
Author & Instructor at Dojo Academy
10-2017 - 5-2023
Head of Dojos & Strategic Advisor at Cprime, Inc
11-2014 - 9-2017
Product & Technical Coach at DevJam
10-2014
Cofounder & CEO at Nerd/Noir, LLC
10-2008 - 11-2014
Product Development Coach at VersionOne

Education

Psychology from Hobart and William Smith Colleges

More Information

Social Presence :

Prographics :

Exp : 28 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Author & Instructor at Dojo Academy
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from David

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can David take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And David

Personality Compatibility


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