David Latona

Supporter
DISC Type : s

Director, Economic Development and Governmental Affairs at DEMCO

Baton Rouge, Louisiana, United States

Overview

David Latona is the Director of Economic Development and Governmental Affairs at DEMCO, leveraging his extensive experience from previous VP roles in communications and marketing within the company. Educated with a masters degree from Louisiana State University, he is deeply involved in fostering regional growth through various economic partnerships.

David is passionate about community advancement and supporting local initiatives. He frequently expresses his support for educators and celebrates collaborative economic wins within the Greater Baton Rouge area, reflecting a deep commitment to the members and communities that DEMCO serves.

He actively contributes to regional progress by serving on the Board of Directors for the Livingston Economic Development Council.

Personality Overview

Procedural

Slow To Decisions

Thoughtful In Approach

They are good and approachable with everyone, internally and externally.  They are unlikely to become strong champions as they don't prefer pushing other people. They usually go by the book, following all rules and procedures.

Topics They Care About

Economic Development
His role is centered on this, and he is active with the Greater Baton Rouge Economic Partnership and the Livingston Economic Development Council.
Community Support
His social media activity shows a passion for supporting local teachers and celebrating community achievements, aligning with his member-focused roles at DEMCO.
Louisiana's Future
Expressed excitement online for Louisiana's "#NextIndustrialRevolution", indicating a forward-looking perspective on the state's economic and industrial progress.

Media Appearances

David has no verified media appearances

Work History

2-2025
Director, Economic Development and Governmental Affairs at DEMCO
10-2022 - 2-2025
Vice President, Communications and Governmental Affairs at DEMCO
10-2018 - 10-2022
Vice President, Marketing and Member Services at DEMCO

Education

2007 - 2009
MS from Louisiana State University
1993 - 1997
BS from McNeese State University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Baton Rouge, Louisiana, United States Job Level : Mid-senior Designation : Director, Economic Development and Governmental Affairs at DEMCO
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from David

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can David take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And David

Personality Compatibility


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