David Marrero

Critic
DISC Type : C

CIO / Solutions Architect at Tonic POS

Boca Raton, Florida, United States

Overview

David Marrero is a CIO and Solutions Architect at Tonic POS, recognized for pioneering cloud-based point-of-sale systems for the hospitality industry. An alumnus of Florida Atlantic University with both a BS and an MBA, colleagues frequently describe him as a visionary pioneer and a thought leader.

He appears to be a supportive member of his network, taking time to publicly celebrate the achievements of others, such as authoring books and giving inspirational TEDx talks. He values personal growth and inspirational content.

Unique fact: David successfully architected a robust, cloud-based POS system in the early 2000s, well before it became an industry standard.

Personality Overview

Negotiator

ROI Driven

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Cloud POS Systems
He is considered an industry pioneer for architecting one of the first successful cloud-based point-of-sale systems for the hospitality sector.
SaaS Solutions
Recognized for his foresight and vision in being one of the first to bring a SaaS solution to the point-of-sale market.
Solutions Architecture
His expertise lies in designing robust software, with skills in RESTful web services, databases, and payment systems.

Media Appearances

David has no verified media appearances

Work History

7-2022
CIO / Solutions Architect at Tonic POS
2003 - 6-2022
President / Technical Lead / CoFounder at Ordyx POS
3-2000 - 12-2002
Senior Architect at Internet Information Systems
2-1993 - 3-2000
Principal Engineer at Logica

Education

1993 - 1996
MBA from Florida Atlantic University
1990 - 1992
BS from Florida Atlantic University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Boca Raton, Florida, United States Job Level : Leadership Designation : CIO / Solutions Architect at Tonic POS
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from David

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can David take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And David

Personality Compatibility


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