David Mason GAICD

Doer
DISC Type : ds

Customer and Marketing Director at Iota

Greater Melbourne Area, Australia

Overview

David Mason is the Customer and Marketing Director at Iota, with over 30 years of experience in the IoT, ICT, and water industries. He specializes in business development and digital transformation, leveraging IoT and data analytics to optimize the global water industry. He holds a Bachelor of Engineering and a Graduate Diploma of Business.



He played an instrumental role in commercializing Iotas smart water management solutions, such as Flow Lotic and Footprint, for large water users.

Personality Overview

Long-term Focused

Strategic Planner

Deliberate Doer

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Smart Water Management
He focuses on helping large water users adopt innovative solutions to enhance oversight, reduce costs, and lower water consumption.
IoT for Utilities
He is passionate about leveraging IoT and data analytics to support the digital transformation journey for customers in the global water industry.
Customer Engagement
His role and background emphasize working closely with customers, building partnerships, and acting as a trusted advisor to develop joint business plans.

Media Appearances

David has no verified media appearances

Work History

10-2024
Customer and Marketing Director at Iota
3-2022
Customer Director at Iota
3-2020 - 2-2022
Sales Director at mIoT
2-2017 - 3-2020
Senior Product Manager, IoT Platform and Solutions, Telstra Global Products at Telstra
7-2016 - 1-2017
End to End Program Manager M2M/IoT, Telstra Global Products at Telstra

Education

1982 - 1986
Bachelor from Ballarat University
1993 - 1996
Graduate Diploma of Management from Deakin University

More Information

Social Presence :

Prographics :

Exp : 38 Location : Greater Melbourne Area, Australia Job Level : Mid-senior Designation : Customer and Marketing Director at Iota
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from David

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can David take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And David

Personality Compatibility


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