David McClay

Observer
DISC Type : ic

Chief of Strategy, Digital & Integration at NHS Somerset

United Kingdom

Overview

David McClay is a seasoned healthcare leader with over 20 years of experience across the English and Scottish health systems. As Chief of Strategy, Digital & Integration at NHS Somerset, he drives digital transformation and strategic planning. He holds an MBA and a degree in Political Science.

He has a notable history of leading major initiatives, including developing the Scottish Dementia strategy by collaborating directly with charities, academics, and patients. He also sits on several national groups focused on sharing digital best practices.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Integrated Care Systems
He is responsible for authoring and delivering Somerset's Integrated Health & Care strategy, focusing on joining up services and bringing care closer to communities.
Healthcare Digital Transformation
Leads the Digital, Data and Technology (DDaT) strategy for NHS Somerset, building on past successes like implementing paperless working and task automation in previous roles.
Population Health Data
Focuses on leveraging connected data to identify trends, understand population wellbeing, and reduce health inequalities across the region.

Media Appearances

David has no verified media appearances

Work History

4-2023
Chief of Strategy, Digital & Integration at NHS Somerset
5-2020 - 3-2023
Chief Digital Officer (CDO) at Royal United Hospitals Bath NHS Foundation Trust
8-2017 - 5-2020
Chief Information Officer at Royal United Hospitals Bath NHS Foundation Trust
4-2016 - 8-2017
Programme Director at BSW Sustainability & Transformation Plan (STP)
4-2013 - 3-2016
Head Of Planning & BI at Royal United Hospitals Bath NHS Foundation Trust

Education

Master of Business Administration - MBA from University of Gloucestershire
Political Science from University of Liverpool

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : N/A Designation : Chief of Strategy, Digital & Integration at NHS Somerset
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from David

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They like to perform full analysis and can take time to make any decision.
  • Can David take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And David

Personality Compatibility


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