David Mitchell

Inquirer
DISC Type : cd

Founder & CEO at XYZ Reality

United Kingdom

Overview

David Mitchell is the Founder and CEO of XYZ Reality, a pioneering construction technology firm. With a background in architecture from the Waterford Institute of Technology, he is dedicated to transforming the construction industry by eliminating errors that arise from outdated 2D plans through innovative augmented reality solutions.

David is deeply passionate about fostering a team with a shared mindset and hunger to build differently. He frequently celebrates his teams achievements and emphasizes the importance of their collective drive and innovation in pursuing the companys mission to revolutionize complex construction projects.

He founded XYZ Reality after personally witnessing a single £500, 000 error on a project, motivating him to create a solution to prevent such costly rework.

Personality Overview

ROI Conscious

Hard To Convince

Judgemental

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

AR in Construction
As the founder of XYZ Reality, his core mission is to deploy engineering-grade Augmented Reality to transform how people build.
Eliminating Rework
He is driven by the goal of eradicating the billions of dollars lost to rework in construction by improving accuracy and efficiency on-site.
Data Centre Delivery
He actively discusses the challenges and opportunities in data centre construction, advocating for technology to meet the demands of the AI boom.

Media Appearances

The Journey of David Mitchell and XYZ Reality - Bricks and Bytes. Featured in Bricks and Bytes

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XYZ Reality: Pioneering the Future of Construction with Augmented Reality. Featured in Amadeus Capital

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David Mitchell Interview - XYZ Reality Spotlight. Featured in YouTube

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Work History

3-2017
Founder & CEO at XYZ Reality
7-2014 - 2-2017
Design/ BIM Manager at J. Coffey Construction
9-2013 - 6-2014
Architectural Assistant at Mellet Architects

Education

2010 - 2013
Bachelor of Science Architecture (BSc.Arch.) from Waterford Institute of Technology
BIM Level 2 Project Information Manager (PIM) and Task Information Manager (TIM) from BRE Academy

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Leadership Designation : Founder & CEO at XYZ Reality
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from David

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are neither the fastest decision makers nor the slowest.
  • Can David take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And David

Personality Compatibility


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