David Nichols in

David Nichols

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CEO, Co-Founder, Engineer at Loupe
📍 Portland, Oregon, United States

David Nichols is the CEO and Co-Founder of Loupe, an engineering company focused on revolutionizing the automation industry by treating machines as software products. A graduate of the University of Illinois Urbana-Champaign, he also founded the Society of Software Automation Engineers (SASE) to advance software-defined automation.

Beyond his professional focus, David shows an appreciation for creative expression, discussing the “economics of creativity” in the traditionally operational manufacturing industry. Based on his public posts, he also appears to enjoy heavy metal music.

David is a vocal advocate for applying advanced AI to solve complex engineering challenges, encouraging peers to test new AI tools with their gnarliest technical questions.

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Experience
21 Years
Current Role
CEO, Co-Founder, Engineer
Job Level
Leadership
Location
Portland, Oregon, United States
Personality Overview

How David shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics David cares about

Software-Defined Machines
Believes the future of automation is treating machines as software-driven products and has founded SASE to promote this vision.
AI in Engineering
Actively promotes using advanced AI, like Claude, to solve difficult, real-world technical problems and sees it as foundational for future workflows.
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Career

Work history

3-2007
CEO, Co-Founder, Engineer
Loupe
7-2004 - 2-2007
Field Application Engineer
PacMation, Inc.
In the press

Media appearances

99: The Economics of Creativity with David Nichols, CEO & Co‑Founder of Loupe. Featured in Manufacturing Happy Hour
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David Nichols on This Is Automation. Featured in Loupe (official site)
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Education
2000 - 2004
BS
University of Illinois Urbana-Champaign
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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