Karen Kasik

Collaborator
DISC Type : is

Media and Industry Influencer Relations Manager at Siemens

Fernandina Beach, Florida, United States

Overview

Karen Kasik is a marketing and communications leader with over 20 years of experience, currently serving as the Media and Industry Influencer Relations Manager at Siemens. She holds a BA from the University of Rhode Island and an MA from Georgia State University. Colleagues describe her as a gifted and exceptional communicator.



Karen is a Certified Recognition Professional, a unique qualification in the marketing and communications field.

Personality Overview

Example Driven

Appreciative

Consensus Builder

Win-win scenarios can appeal strongly to them.  They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Industrial AI & Automation
Her recent work and social media activity focus on promoting Siemens' advancements in AI-enabled manufacturing, LLMs, and industrial automation.
B2B Brand Strategy
Draws on 20+ years of experience in brand positioning and leading major go-to-market strategies for global B2B products.
Digital Transformation
As a media contact for Siemens Digital Industries, she is at the forefront of communicating how technology transforms industrial processes.

Media Appearances

Karen has no verified media appearances

Work History

6-2025
Media and Industry Influencer Relations Manager at Siemens
6-2017
Senior Marketing Communications Manager at Siemens
1-2016 - 3-2017
Sr. Marketing Manager Booking Solutions and Product Innovation at BCD Travel
1-2015 - 1-2016
Principal Consultant at Anteris Management Consulting
2-2011 - 11-2014
Marketing & Communications Director at USMotivation

Education

BA from University of Rhode Island
MA from Georgia State University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Fernandina Beach, Florida, United States Job Level : Middle Designation : Media and Industry Influencer Relations Manager at Siemens
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Show genuine interest in solving their problems
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t ask too many questions that sound too dry and objective
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Karen

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Karen take some risk or not?

  • They are unlikely to take many risks.

You And Karen

Personality Compatibility


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