David Nicholson

Inquirer
DISC Type : dc

Guest Lecturer at University of Notre Dame - Mendoza College of Business

San Francisco Bay Area, United States

Overview

David Nicholson is a Chief Advisor and Senior Fellow at The Futurum Group, where he leverages over 30 years of IT experience from roles at Oracle, Dell, and EMC. He interprets technology through a CTO mindset, educating senior leaders on AI and digital transformation as an instructor for Whartons Executive Education programs. People often describe him as professional and unmatched in his ability to engage.

He is passionate about the intersection of technology, business, and education, often serving as a host and contributor for Six Five Media. He enjoys advising venture capital firms and exploring how the latest technological advancements can be practically applied to serve an organizations mission, blending his corporate and academic worlds to gain unique insights.

Unique fact: David balances his role as a high-level tech analyst and advisor with his work as an instructor and success coach at the prestigious Wharton School.

Personality Overview

Demanding

ROI Conscious

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

AI for Executives
As an instructor at Wharton, he teaches AI and Digital Transformation to senior executives and CTOs, focusing on practical application in business.
Technology Media
He is a frequent host, contributor, and interviewer for Six Five Media, discussing current tech trends, news, and market signals on various webcasts.
Hybrid Cloud
He analyzes and discusses modern operating models for hybrid cloud, especially in the context of generative and agentic AI, with industry leaders.

Media Appearances

Is old business wisdom wrong for AI? – The Futurum Group. Featured in YouTube

See Now

Work History

10-2025
Guest Lecturer at University of Notre Dame - Mendoza College of Business
11-2023
Chief Advisor | Senior Fellow at The Futurum Group
11-2023
Senior Vice President at The Futurum Group
10-2023
Host | Contributor at Six Five Media
1-2023
Guest Lecturer at Cambridge Judge Business School

Education

Graduate Study Program from University of Cambridge
Economics from California State University, Long Beach

More Information

Social Presence :

Prographics :

Exp : 25 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Guest Lecturer at University of Notre Dame - Mendoza College of Business
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from David

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are neither the fastest decision makers nor the slowest.
  • Can David take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And David

Personality Compatibility


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