David Oberholzer

Inquirer
DISC Type : cd

Business Advisor at Indiana Small Business Development Center (Indiana SBDC)

United States

Overview

David is a high-tech business development leader with experience in five startups and large multinational firms like Fujitsu. Described by colleagues as a natural leader, he specializes in go-to-market strategy for advanced AI/ML and wireless products. He holds an MBA from Purdue University and Tilburg University, advising businesses on market entry and strategic partnerships.

Outside of work, David is an active supporter of the Purdue ecosystem, serving as a volunteer startup mentor for Purdue Innovates. He keeps up with market trends by watching shows like CNBCs Squawk Box. He also shows interest in digital transformation tools and international trade programs for small businesses.

He has managed customer field trials and commercial negotiations in the US, Taiwan, and Viet Nam.

Personality Overview

Hard To Convince

Demanding

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Startup Mentorship
Serves as a Business Advisor for the Indiana SBDC and volunteers as a startup mentor with Purdue Innovates, guiding entrepreneurs and new ventures.
Bringing Products to Market
His career centers on go-to-market (GTM) strategy, building top-tier partnerships and commercial proposals for new high-tech software products.
Wireless Technology
Has extensive leadership experience in the wireless sector, from AI/ML wireless software at DeepSig to network communications solutions at Fujitsu.

Media Appearances

David has no verified media appearances

Work History

7-2025
Business Advisor at Indiana Small Business Development Center (Indiana SBDC)
5-2025
Startup Mentor at Purdue Innovates
11-2019 - 1-2025
Vice President, Commercial Business Development at DeepSig Inc.
12-2012 - 11-2019
Director, N.A. Wireless Business Development at Fujitsu Network Communications
5-2007 - 3-2012
Vice President, Sales and Business Development at AirWalk Communications, Inc.

Education

2001 - 2003
Master of Business Administration (MBA) from Purdue University
2001 - 2003
MBA from Tilburg University

More Information

Social Presence :

Prographics :

Exp : 17 Location : United States Job Level : N/A Designation : Business Advisor at Indiana Small Business Development Center (Indiana SBDC)
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from David

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are neither the fastest decision makers nor the slowest.
  • Can David take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And David

Personality Compatibility


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