David Pender

Galvanizer
DISC Type : Id

Co-Founder at Your Sales Edge

New York, New York, United States

Overview

A senior sales leader with over 25 years of experience building and scaling revenue teams. He is the Co-Founder of Your Sales Edge, a company focused on helping sales professionals improve performance using practical AI. He holds a Bachelors degree from Liverpool John Moores University.

He is passionate about entrepreneurship, having recently launched his own business with a long-time friend and colleague after a successful corporate career. Based on his university location in Liverpool, he may have an affinity for local sports teams.

After more than two decades leading global sales teams in corporate environments, he recently launched his own startup.

Personality Overview

Pragmatic

Self-Assured

People-Oriented

They respond better to a combination of speed and relationship.  They like to keep things under control. They will bat for you if they come to believe in you.

Topics They Care About

AI in Sales
His new venture, Your Sales Edge, is centered on using practical AI to help sales professionals cut through the noise and close more deals.
Sales Enablement
His career focus is on helping sales professionals win by creating proven systems, training, and frameworks designed for real-world pressure.
Entrepreneurial Journey
He recently transitioned from a long corporate career to co-founding his own business, a personal and professional goal he is excited about.

Media Appearances

David has no verified media appearances

Work History

3-2026
Co-Founder at Your Sales Edge
2010 - 2025
Vice President, Commercial at Informa / Citeline (Acquired by Norstella)
2006 - 2010
Sales Director at Advanced Media Information / Acquired by Precise Media
2001 - 2006
Team Leader & Sales Manager at Datamonitor
1999 - 2001
Business Development Executive at Datamonitor

Education

Bachelor's degree - Double Major from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 27 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder at Your Sales Edge
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Focus on building a relationship, it can play a key role in their decision making
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course
  • Talk about some of the cool and impressive features of your product

DONT's

  • Don’t make promises that are hard to keep
  • Don’t rely too much on what they promise, make your own deductions
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will David move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can David take some risk or not?

  • They can take risks if necessary.

You And David

Personality Compatibility


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