David Plascencia

Sharpshooter
DISC Type : CD

Director general at Surtidora Departamental

Mexico City, Mexico

Overview

David Plascencia is the Director General at Surtidora Departamental, leveraging a deep background in finance, business development, and digital transformation from his time at BanCoppel. A graduate of IPADE Business School, he is described by colleagues as an exceptional, innovative, and humane leader with a great capacity for analysis.

Outside of his executive career, David has a competitive and adventurous side. He has demonstrated a passion for sailing, participating in and securing a second-place finish in an MBA sailing competition. He also values continuous learning, recently undertaking a digital transformation course at Berkeley.

Unique fact: David is an award-winning sailor, having placed second in a competitive MBA sailing competition.

Personality Overview

Thorough Evaluator

ROI Driven

Rigorous & Demanding

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They respond well to strong and respectful communication.

Topics They Care About

Customer Experience
Publicly endorsed a book on rethinking customer experience, highlighting the importance of understanding customer intentions to stay relevant in the market.
Financial Services
His career includes extensive leadership experience in financial services, holding roles like Product and Business Development Director and COO at BanCoppel and Afore Coppel.
Digital Transformation
Previously served as the Digital Factory Director for financial services at BanCoppel and has pursued further education on the topic from Berkeley Haas Business School.

Media Appearances

David has no verified media appearances

Work History

10-2024
Director general at Surtidora Departamental
12-2022 - 9-2024
Product and Business Development Director - Servicios Financieros at BanCoppel
4-2021 - 12-2022
Digital Factory Director - Servicios Financieros at BanCoppel
9-2018 - 4-2021
COO at Afore Coppel
5-2015 - 8-2018
Management Development Program & Project Valuation Manager at Coppel SA de CV

Education

2007 - 2009
MBA from IPADE Business School
2008 - 2008
MBA International Exchange Program from SDA Bocconi

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director general at Surtidora Departamental
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can David take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And David

Personality Compatibility


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