David Plascencia in

David Plascencia

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Director general at Surtidora Departamental
📍 Mexico City, Mexico

David Plascencia is the Director General at Surtidora Departamental, leveraging a deep background in finance, business development, and digital transformation from his time at BanCoppel. A graduate of IPADE Business School, he is described by colleagues as an exceptional, innovative, and humane leader with a great capacity for analysis.

Outside of his executive career, David has a competitive and adventurous side. He has demonstrated a passion for sailing, participating in and securing a second-place finish in an MBA sailing competition. He also values continuous learning, recently undertaking a digital transformation course at Berkeley.

Unique fact: David is an award-winning sailor, having placed second in a competitive MBA sailing competition.

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Experience
11 Years
Current Role
Director general
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

How David shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics David cares about

Customer Experience
Publicly endorsed a book on rethinking customer experience, highlighting the importance of understanding customer intentions to stay relevant in the market.
Financial Services
His career includes extensive leadership experience in financial services, holding roles like Product and Business Development Director and COO at BanCoppel and Afore Coppel.
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Career

Work history

10-2024
Director general
Surtidora Departamental
12-2022 - 9-2024
Product and Business Development Director - Servicios Financieros
BanCoppel
4-2021 - 12-2022
Digital Factory Director - Servicios Financieros
BanCoppel
9-2018 - 4-2021
COO
Afore Coppel
5-2015 - 8-2018
Management Development Program & Project Valuation Manager
Coppel SA de CV
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2009
MBA
IPADE Business School
2008 - 2008
MBA International Exchange Program
SDA Bocconi
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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