David Pugh

Questioner
DISC Type : c

Principal | Technology Sector Practice Leader at HOK

San Francisco, California, United States

Overview

David has no verified overview

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

David has no verified topics they care about

Media Appearances

David has no verified media appearances

Work History

12-2025
Principal | Technology Sector Practice Leader at HOK
7-2025 - 12-2025
Regional Director at Ware Malcomb
10-2021 - 7-2025
Senior Director, CBRE Design Collective at CBRE
2-2016 - 10-2021
Vice President, Studio & Operations Leader at CannonDesign
9-2014 - 2-2016
Associate, Interior Design Management Leader at Skidmore Owings & Merrill LLP (SOM)

Education

2000 - 2003
Master of Architecture from UCLA
1996 - 2000
Bachelor of Science from University of Utah

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Francisco, California, United States Job Level : Senior Designation : Principal | Technology Sector Practice Leader at HOK
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can David take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And David

Personality Compatibility


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