David Rabie

Critic
DISC Type : C

Founder & CEO at Tovala

Chicago, Illinois, United States

Overview

David Rabie is the Founder and CEO of Tovala, a meal service company he launched out of the University of Chicago Booth School of Business. He is passionate about solving the "whats for dinner" dilemma by making home cooking effortless through a combination of smart technology and chef-crafted meals.

Outside of his entrepreneurial ventures, David is a self-professed "food nut" with a passion for health and wellness. He is also a sports fan, having previously co-founded a sports encyclopedia app and authored an article about his experience as a Los Angeles Lakers fan.

Inspired by his own frustration with cooking, David developed the idea for Tovala in business school, aiming to automate the entire cooking experience for busy people.

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Food Technology
Founded Tovala to reinvent home cooking by pairing a smart oven with a meal delivery service, focusing on convenience without sacrificing quality.
Startup Growth
Took Tovala from a business school idea, through Y Combinator and Kickstarter, to profitability, a journey he documented in an article for Fast Company.
Company Culture
Emphasizes hiring great people and giving them autonomy. He has sent a weekly email to his entire team for nearly a decade to maintain alignment and transparency.

Media Appearances

David has no verified media appearances

Work History

9-2014
Founder & CEO at Tovala
9-2014 - 5-2015
Young Entrepreneur Program at Foundation Capital
6-2014 - 8-2014
YouTube Sports Intern at Google
4-2012 - 2-2014
Co-Founder at Draftpedia
9-2011 - 12-2012
Chief Operating Officer at Groovy Spoon Frozen Yogurt (Corporate)

Education

2013 - 2015
Master of Business Administration (MBA) from The University of Chicago Booth School of Business
2009 - 2009
BA from Universidad Nebrija

More Information

Social Presence :

Prographics :

Exp : 14 Location : Chicago, Illinois, United States Job Level : Leadership Designation : Founder & CEO at Tovala
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from David

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can David take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And David

Personality Compatibility


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