David Rodrigues

Critic
DISC Type : C

Director of Retention, Churn, & Loyalty at ButcherBox

Greater Boston, United States

Overview

David is the Director of Retention, Churn, & Loyalty at ButcherBox, with over 10 years of experience in product and project management. An MBA graduate and certified PMP, he is described as passionate and customer-obsessed. He focuses on enhancing customer loyalty and reducing churn.

David earned both his Bachelor of Science and his MBA from the Questrom School of Business at Boston University. His professional interests include major consumer brands and developing innovative, customer-centric strategies that drive business growth and retention across various industries.

His loyalty program, Sizzle Society, was named "Best Loyalty Program" at the 2025 Modern Retail Awards.

Personality Overview

Precise

Critic

Negotiator

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Customer Loyalty Programs
He conceived and launched ButcherBox's first loyalty program, Sizzle Society, which recently won a Modern Retail Award for its innovative approach to member rewards.
Retention & Churn
His current role as Director is explicitly focused on developing and executing strategies to enhance customer loyalty, reduce churn, and increase lifetime value.
Customer-Centric Solutions
He describes himself as "Customer Obsessed" and has a proven track record of creating solutions that are centered around the customer experience and insights.

Media Appearances

David has no verified media appearances

Work History

9-2025
Director of Retention, Churn, & Loyalty at ButcherBox
1-2024 - 9-2025
Senior Retention, Churn, & Loyalty Program Manager at ButcherBox
6-2019 - 12-2023
Senior Product Manager at Citizens
2-2016 - 6-2019
Sales Operations Program Manager & Strategy at Citizens
1-2014 - 1-2016
Product Manager at Bank of America

Education

Bachelor of Science - BS from Questrom School of Business, Boston University
Master of Business Administration - MBA from Questrom School of Business, Boston University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Boston, United States Job Level : Mid-senior Designation : Director of Retention, Churn, & Loyalty at ButcherBox
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from David

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can David take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And David

Personality Compatibility


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