David Ronca

Initiator
DISC Type : Di

CEO at RoncaTech, inc

Campbell, California, United States

Overview

David Ronca is a globally recognized video encoding expert with over 30 years of experience leading teams at Meta and Netflix. Now CEO of RoncaTech, inc, he consults on video quality and E2E streaming solutions, focusing on reducing complexity and power consumption. His work has contributed to 5 technical Emmys.

Outside of his primary technical focus, David is passionate about mentoring engineers and leaders. He champions the development of diverse, inclusive, and high-performance team cultures, a skill he honed while building the Netflix encoding team from the ground up.

Unique fact: David holds 23 patents and pioneered numerous encoding innovations, including the iconic subjective video quality metric, VMAF.

Personality Overview

Impact-Oriented

Risk-Accepting

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Video Codec Efficiency
Pioneered AV1 adoption at Meta and focuses on reducing bitrate and power consumption in video processing. Recently developed the VCAT benchmarking tool.
Building Technical Teams
He built the 50-person encoding team at Netflix from scratch and now consults on creating high-performance, diverse, and respectful engineering cultures.
Open Source Collaboration
Believes in sharing learnings and tools, like VCAT and VMAF, to move the entire video ecosystem forward, emphasizing that "a rising ocean lifts all the boats. "

Media Appearances

David has no verified media appearances

Work History

6-2025
CEO at RoncaTech, inc
4-2023 - 6-2025
Senior Media SW Research Engineer at Meta
7-2019 - 4-2023
Director, Video Processing at Meta
11-2014 - 5-2019
Director, Encoding Technologies at Netflix
6-2010 - 11-2014
Manager, Encoding Tools at Netflix

Education

1992 - 1992
C++ from University of California, Berkeley
1983 - 1986
Education details unavailable from De Vry

More Information

Social Presence :

Prographics :

Exp : 34 Location : Campbell, California, United States Job Level : Leadership Designation : CEO at RoncaTech, inc
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from David

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can David take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And David

Personality Compatibility


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