David Shamash

Enigma
DISC Type : dci

Director of Sales - West Enterprise at CDW

Phoenix, Arizona, United States

Overview

David is a results-driven sales director at CDW with over 17 years of experience in the IT industry. A proven leader in developing productive sales teams, he holds an MBA from Arizona State Universitys W. P. Carey School of Business and focuses on increasing market share.

Based on his activities, David appears to be a supportive and community-focused leader, publicly rallying support for colleagues facing personal challenges. A recommendation from his MBA program highlights him as insightful and a strong analytical problem-solver.

He was the Presidents Achievement Winner in 2013, recognized as the #1 Sales Team and District Manager in the West.

Personality Overview

Friendly Yet Blunt

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Hybrid Cloud
He actively shares research on the value of hybrid cloud architecture, automation, and scalability, showing a clear professional focus on this technology.
Sales Team Development
His professional profile and posts highlight his role in talent development and expanding his team by hiring new Client Executives in Southern California.
Data Analytics
He posted about the mind-boggling amount of data analytics used in Formula One racing, suggesting an interest in its real-world application for organizational success.

Media Appearances

David has no verified media appearances

Work History

1-2026
Director of Sales - West Enterprise at CDW
3-2022 - 1-2026
Director of Sales - Southern California at CDW
5-2016 - 2-2022
Director of Sales - Desert Mountain at CDW

Education

2012 - 2014
Master of Business Administration (M.B.A.) from W. P. Carey School of Business – Arizona State University
1999 - 2003
BBA from Ohio University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Phoenix, Arizona, United States Job Level : Mid-senior Designation : Director of Sales - West Enterprise at CDW
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from David

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will David move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can David take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And David

Personality Compatibility


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