David Shamula

Evaluator
DISC Type : Sdc

Co-Owner at Marilyns Poparazzi LLC

Brooklyn, New York, United States

Overview

David Shamula is the VP of Sales and Co-Owner of POPMIX By Marilyn™️, a plant-based snack brand. He leverages his past experience in sales and purchasing to drive growth and secure key distribution partnerships in the CPG industry for his dairy-free caramel popcorn line.

He is passionate about the "better-for-you" food movement, advocating for snacks that are both indulgent and mindful. David values the camaraderie within the community of emerging brands and believes in making conscious choices for personal and planetary well-being.

David successfully transitioned his career from the home fashions industry to co-founding a popular vegan snack company.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Plant-Based Foods
As the co-owner of a vegan caramel popcorn brand, he frequently promotes the benefits of dairy-free and plant-based snacking options.
Emerging CPG Brands
He actively participates in events for emerging brands, such as the Kroger Health conference, and values the collaborative spirit within the startup community.
Retail Distribution
His focus is on expanding market reach, celebrating key partnerships with distributors like KeHE to get his product into more stores.

Media Appearances

David has no verified media appearances

Work History

9-2020
Co-Owner at Marilyns Poparazzi LLC
9-2017 - 9-2020
Sales Account Executive at Sutton Home Fashions
10-2015 - 9-2017
Purchasing Manager at Sutton Home Fashions

Education

David has no verified education history

More Information

Social Presence :

Prographics :

Exp : 10 Location : Brooklyn, New York, United States Job Level : N/A Designation : Co-Owner at Marilyns Poparazzi LLC
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from David

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can David take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And David

Personality Compatibility


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