David Stanton

Questioner
DISC Type : c

Chief Executive Officer at Reelables

London, England, United Kingdom

Overview

David Stanton is the CEO and co-founder of Reelables, a Y Combinator-backed company automating supply chains with printable Bluetooth smart labels. A graduate of The University of Buckingham, his background includes engineering and architect roles where he developed expertise in IoT and RF energy harvesting, underpinning his current technical leadership.

He has publicly shared his perspective that relationship-building, based on trust developed over time, is a uniquely human capability that AI cannot yet replicate in the supply chain industry.

Interesting fact: David previously worked on developing ambient RF Far Field Energy harvesting technology before co-founding Reelables.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Supply Chain Automation
As CEO of Reelables, he is focused on solving large-scale inventory and cargo tracking problems in logistics using smart label technology.
Bluetooth & IoT Tech
His company's core product is a printable Bluetooth label, stemming from his previous engineering work in the Internet of Things (IoT) space.
Backend Architecture
Actively involved in his company's technology, he has sought expertise in specific systems like Apache Flink, AWS, and serverless architecture for backend development.

Media Appearances

David has no verified media appearances

Work History

11-2018
Chief Executive Officer at Reelables
6-2017 - 12-2018
Solution Architect at AND Digital
10-2016 - 2-2017
CTO at Nattr
6-2015 - 10-2016
Senior Engineer at Drayson Technologies LTD
3-2014 - 5-2015
Analyst at PA Consulting Group

Education

W19 from Y Combinator
2012 - 2014
Bachelor's Degree from The University of Buckingham

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Reelables
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can David take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And David

Personality Compatibility


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