David Taylor

Initiator
DISC Type : Di

VP, Industry Strategy, Marketing and Global Execution at Siemens Digital Industries Software

Brighton, Michigan, United States

Overview

David Taylor is the VP of Industry Strategy and Marketing at Siemens, where he leads go-to-market strategy. His career uniquely blends a background in software development with sales and marketing. Described as visionary, creative, and determined, he holds a Bachelor of Science from Eastern Michigan University.

Outside of work, David is a classic car aficionado, a private pilot, and loves the outdoors. He resides in Brighton, Michigan, with his wife and two sons, and shows a strong passion for motorsports, particularly IndyCar racing and partnerships with teams like Andretti Global and RFK Racing.

Unique fact: David co-founded Articulus, a company dedicated to teaching business professionals the art of corporate storytelling, and he personally authored its primary workshop.

Personality Overview

Conviction Driven

Confident

Impact-Oriented

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Motorsport Technology
His social media and professional announcements highlight Siemens' partnerships with Andretti Global and RFK Racing, focusing on digital twin technology to gain a competitive advantage on the racetrack.
B2B Go-to-Market
His career progression and current role are centered on defining and implementing global B2B marketing and industry strategies for Siemens' software division.
Corporate Storytelling
He co-founded and was president of Articulus, a company that trained professionals in developing and delivering effective corporate messages and narratives.

Media Appearances

David has no verified media appearances

Work History

10-2019
VP, Industry Strategy, Marketing and Global Execution at Siemens Digital Industries Software
2-2019
VP, Industry Strategy, Go to Market and Global Execution at Siemens Digital Industries Software
10-2011
VP, Global Marketing at Siemens Digital Industries Software
2004 - 5-2011
Sr. Director, Automotive Marketing at Siemens PLM Software (formerly UGS Corp.)
2001 - 2004
Corporate Storyteller and President at Articulus

Education

1983 - 1988
Bachelor of Science from Eastern Michigan University

More Information

Social Presence :

Prographics :

Exp : 38 Location : Brighton, Michigan, United States Job Level : Senior Designation : VP, Industry Strategy, Marketing and Global Execution at Siemens Digital Industries Software
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from David

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can David take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And David

Personality Compatibility


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