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David Taylor

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VP, Industry Strategy, Marketing and Global Execution at Siemens Digital Industries Software
📍 Brighton, Michigan, United States

David Taylor is the VP of Industry Strategy and Marketing at Siemens, where he leads go-to-market strategy. His career uniquely blends a background in software development with sales and marketing. Described as visionary, creative, and determined, he holds a Bachelor of Science from Eastern Michigan University.

Outside of work, David is a classic car aficionado, a private pilot, and loves the outdoors. He resides in Brighton, Michigan, with his wife and two sons, and shows a strong passion for motorsports, particularly IndyCar racing and partnerships with teams like Andretti Global and RFK Racing.

Unique fact: David co-founded Articulus, a company dedicated to teaching business professionals the art of corporate storytelling, and he personally authored its primary workshop.

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Experience
38 Years
Current Role
VP, Industry Strategy, Marketing and Global Execution
Job Level
Senior
Location
Brighton, Michigan, United States
Personality Overview

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Priorities

Topics David cares about

Motorsport Technology
His social media and professional announcements highlight Siemens' partnerships with Andretti Global and RFK Racing, focusing on digital twin technology to gain a competitive advantage on the racetrack.
B2B Go-to-Market
His career progression and current role are centered on defining and implementing global B2B marketing and industry strategies for Siemens' software division.
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Career

Work history

10-2019
VP, Industry Strategy, Marketing and Global Execution
Siemens Digital Industries Software
2-2019
VP, Industry Strategy, Go to Market and Global Execution
Siemens Digital Industries Software
10-2011
VP, Global Marketing
Siemens Digital Industries Software
2004 - 5-2011
Sr. Director, Automotive Marketing
Siemens PLM Software (formerly UGS Corp.)
2001 - 2004
Corporate Storyteller and President
Articulus
In the press

Media appearances

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Education
1983 - 1988
Bachelor of Science
Eastern Michigan University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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