David Tuddenham

Enthusiast
DISC Type : i

Director of Growth, Sales and Bids at Marshall Land Systems

Haywards Heath, England, United Kingdom

Overview

David is a strategic business leader and the Director of Growth, Sales and Bids at Marshall Land Systems, with a focus on delivering sales growth and operational excellence in the defence industry. He holds a Bachelor of Engineering from Loughborough University and has extensive experience leading high-performance teams.

David is a Chartered Engineer and a Member of the Institute of Engineering and Technology, reflecting his deep technical and professional expertise in the field.

Personality Overview

Consensus Focused

Amiable & Agreeable

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Organisational Growth
His career is focused on delivering organisational transformation and year-on-year sales growth, particularly evident during his successful tenure as Managing Director of Chess Dynamics.
Defence Solutions
Has deep experience with electro-optical fire control, surveillance, and counter-UAS systems, and is now focused on deployable solutions that meet the needs of defence personnel.
Air & Missile Defense
He recently shared insights on how Patriot modernization in Ukraine is shifting the strategic balance, indicating a keen interest in advanced European defence capabilities.

Media Appearances

David has no verified media appearances

Work History

12-2025
Director of Growth, Sales and Bids at Marshall Land Systems
10-2025
Senior Advisor at BCE Consulting
6-2021 - 8-2025
Chess Technologies Group Managing Director at Chess Dynamics Ltd
5-2016 - 6-2021
Managing Director at Chess Dynamics Ltd
10-2014 - 5-2016
Deputy Managing Director at Chess Dynamics Ltd

Education

1994 - 1998
Bachelor of Engineering (BEng) from Loughborough University
1991 - 1994
Education details unavailable from Haywards Heath 6th Form College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Haywards Heath, England, United Kingdom Job Level : Mid-senior Designation : Director of Growth, Sales and Bids at Marshall Land Systems
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from David

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can David take some risk or not?

  • If it seems really necessary, they can take small risks.

You And David

Personality Compatibility


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