Lucy Davis

Collaborator
DISC Type : is

Past Chair/ Strategic Projects Officer at APMP UK

Bognor Regis, England, United Kingdom

Overview

Lucy Davis is a bid and projects consultant with over 15 years of experience, specializing in complex defence industry contracts. Through her company, Lutrette Limited, and leadership roles at APMP UK, including CEO, she champions a bidding process centered on creativity, collaboration, and communication. People describe her as reliable, trustworthy, and experienced.

Outside of work, Lucy is a mentor in the APMP UK Rapport Mentoring Programme, guiding other professionals in their career progression. She is also a performer with New Theatre Productions, an interest that fuels her creative approach to her professional life and helps her develop personally and as a leader.

She uniquely brings the energy of entertainment and the creativity of theatrical production to the corporate bidding process.

Personality Overview

Example Driven

Consensus Builder

Fair-minded

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Defence Bidding
Has over 15 years of experience managing and writing bids for large-scale, high-value opportunities in the defence sector for clients like the Royal Navy.
Proposal Management
Deeply invested in the profession's growth, demonstrated through her leadership roles at APMP UK, including CEO, Past Chair, and Deputy CEO.
Professional Mentorship
Actively serves as a mentor for the APMP UK Rapport Mentoring Programme, supporting members with their professional and career progression.

Media Appearances

Lucy Davis - APMPUK-2025. Featured in APMP UK

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Meet the Chapter Board | APMP UK Leadership. Featured in APMP UK

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Work History

1-2026
Past Chair/ Strategic Projects Officer at APMP UK
1-2025 - 1-2026
Chief Executive Officer at APMP UK
1-2024 - 1-2025
Deputy CEO at APMP UK
1-2019
Director at LUTRETTE LIMITED
3-2017 - 12-2018
Senior Bid Manager at QinetiQ

Education

Education details unavailable from Association of Proposal Management Professionals
2014 - 2014
Practitioner from Association of Project Management

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bognor Regis, England, United Kingdom Job Level : Mid-senior Designation : Past Chair/ Strategic Projects Officer at APMP UK
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Insights For Selling To Lucy

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • If possible, involve their colleagues in the sales process
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t sound very transactional
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucy is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Lucy

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Lucy move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Lucy take some risk or not?

  • It is unlikely that they will take many risks.

You And Lucy

Personality Compatibility


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