Matt Light CF CL SRM-M APMP

Go-getter
DISC Type : d

Deputy CEO at APMP UK

Burton Upon Trent, England, United Kingdom

Overview

Matt is an experienced commercial leader and the Director of International Proposal Management at AscellaHealth. He also serves as the Deputy CEO for APMP UK. He is recognized for creating high-performing teams and achieving an over 80% win rate on complex, multi-million pound bids. Colleagues describe him as thorough, articulate, and committed to excellence.

He has a strong passion for developing people, which is evident in his volunteer leadership roles and the mentorship he provides. Matts posts suggest a reflective personality and a sense of humor about his profession, often using the hashtag #HappyBidmas to connect with his professional community during the holidays.

In 2024, Matt was named one of the APMPs 40 Under 40 and was also a graduate of the inaugural APMP Leadership Academy.

Personality Overview

Challenger

Decisive

Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Bid Management
He has over a decade of experience leading the end-to-end bid lifecycle for large-scale projects and holds a certification in Strategic Response Management.
People Development
His professional summary and received recommendations highlight a passion for developing people, mentoring, and building high-performing teams.
Professional Community
He is heavily involved in his professional association, taking on volunteer leadership roles like Deputy CEO and Chief Membership Officer for APMP UK.

Media Appearances

Meet the Chapter Board | APMP UK Leadership. Featured in APMP UK

See Now

Work History

1-2026
Deputy CEO at APMP UK
8-2024 - 12-2025
Chief Membership Officer at APMP UK
11-2024
Director - International Proposal Management at AscellaHealth Europe
8-2023 - 10-2024
Bid Excellence Team Manager at Wincanton
9-2022 - 7-2023
Head of Sales Support at LloydsPharmacy Clinical Homecare

Education

2006 - 2009
Bachelor of Laws - LLB from University of Exeter
2009 - 2010
Master of Science - MS from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 11 Location : Burton Upon Trent, England, United Kingdom Job Level : Leadership Designation : Deputy CEO at APMP UK
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Matt

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Matt take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Matt

Personality Compatibility


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