David Whatley

Enthusiast
DISC Type : i

Founder and CEO at MiShop.local Ltd

Greater Brighton and Hove Area, United Kingdom

Overview

As the Founder and CEO of MiShop. local, David Whatley is an expert in local search marketing, helping brands profit from their local presence. A graduate of the University of Liverpool and Stirling, he is a recognized thought leader and speaker. People often describe him as a resourceful, smart, and accomplished strategist.

Outside of his entrepreneurial ventures, David is passionate about giving back to the business community. He actively shares his experience and knowledge by serving as a proud Virgin Business Mentor, supporting the next generation of founders to help them grow and thrive in their own ventures.

His first startup taught him a key lesson: dont launch a mobile platform before the iPhone, an experience he calls a "black swan event that changed everything. "

Personality Overview

Amiable & Agreeable

Consensus Focused

Optimistic

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Local Search Strategy
As founder of MiShop. local and a frequent speaker at BrightonSEO, he is a recognized expert in optimizing local online presence for multi-location brands.
Google My Business
He has conducted comprehensive studies and presented at major conferences on how businesses can leverage Google Posts and reviews to drive in-store sales.
Business Mentorship
He is a proud Virgin Business Mentor, dedicating his time to supporting and guiding the next generation of founders to help them thrive.

Media Appearances

David has no verified media appearances

Work History

3-2010
Founder and CEO at MiShop.local Ltd
2-2009
Business Consultant at DJBW Consulting
4-2019 - 4-2022
Non Executive Director at Creative Stack Ltd
1-2009 - 10-2009
Strategy Consultant at Stryker
1-2007 - 12-2008
Founder and CEO at MiShop Ltd.

Education

9-1986 - 9-1989
B.Eng Hons from University of Liverpool
1990 - 1991
MSc Entrepreneurship from University of Stirling

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Leadership Designation : Founder and CEO at MiShop.local Ltd
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from David

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will David move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can David take some risk or not?

  • If it seems really necessary, they can take small risks.

You And David

Personality Compatibility


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