David Whatley in

David Whatley

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Founder and CEO at MiShop.local Ltd
📍 Greater Brighton and Hove Area, United Kingdom

As the Founder and CEO of MiShop. local, David Whatley is an expert in local search marketing, helping brands profit from their local presence. A graduate of the University of Liverpool and Stirling, he is a recognized thought leader and speaker. People often describe him as a resourceful, smart, and accomplished strategist.

Outside of his entrepreneurial ventures, David is passionate about giving back to the business community. He actively shares his experience and knowledge by serving as a proud Virgin Business Mentor, supporting the next generation of founders to help them grow and thrive in their own ventures.

His first startup taught him a key lesson: dont launch a mobile platform before the iPhone, an experience he calls a "black swan event that changed everything. "

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Experience
15 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
Greater Brighton and Hove Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics David cares about

Local Search Strategy
As founder of MiShop. local and a frequent speaker at BrightonSEO, he is a recognized expert in optimizing local online presence for multi-location brands.
Google My Business
He has conducted comprehensive studies and presented at major conferences on how businesses can leverage Google Posts and reviews to drive in-store sales.
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Career

Work history

3-2010
Founder and CEO
MiShop.local Ltd
2-2009
Business Consultant
DJBW Consulting
4-2019 - 4-2022
Non Executive Director
Creative Stack Ltd
1-2009 - 10-2009
Strategy Consultant
Stryker
1-2007 - 12-2008
Founder and CEO
MiShop Ltd.
In the press

Media appearances

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Education
9-1986 - 9-1989
B.Eng Hons
University of Liverpool
1990 - 1991
MSc Entrepreneurship
University of Stirling
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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