David Williams

Observer
DISC Type : ic

Partner at Discerning Capital

United States

Overview

David is a Co-founding Partner at Discerning Capital, an investment firm focused on wagering, sports, and media technology. A Chartered Financial Analyst (CFA), he specializes in growth equity and private credit. He previously handled strategic investments at Las Vegas Sands after graduating from Washington and Lee University.


David was recognized as a member of the "Emerging Leaders of Gaming 40 Under 40" Class of 2026.

Personality Overview

Curious

Assertive

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Sports & Wagering Tech
As co-founder of an investment firm focused on this sector, he actively supports portfolio companies like Midnite and Yasp in the gaming and fintech space.
Growth Equity & Credit
He specializes in growth equity and private credit financing, recently leading a Series A round for Outlier and closing credit facilities for user acquisition strategies.
Sports Betting Analytics
Demonstrated a clear interest by leading the Series A financing for Outlier, a company specializing in sports betting analytics, to fuel its domestic and international growth.

Media Appearances

David has no verified media appearances

Work History

10-2022
Partner at Discerning Capital
8-2025
Board Member at Yaspa
1-2025
Board Member at Midnite
9-2021 - 10-2022
Principal at Las Vegas Sands Corp.
3-2020 - 9-2021
Head of Finance at HUNGRY

Education

2010 - 2014
Bachelor of Science (BS) from Washington and Lee University
1999 - 2010
Education details unavailable from The Bolles School

More Information

Social Presence :

Prographics :

Exp : 5 Location : United States Job Level : N/A Designation : Partner at Discerning Capital
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from David

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They like to perform full analysis and can take time to make any decision.
  • Can David take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And David

Personality Compatibility


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