Winston Britton Jr

Examiner
DISC Type : sc

Senior Analyst, Paid Search at American Express

New York, New York, United States

Overview

Winston Britton Jr. is a Senior Marketing Analyst at American Express with experience in paid search and creative strategy. He is a graduate of the University of Pennsylvania, where he earned a Bachelor of Arts.

His entrepreneurial spirit is demonstrated by his experience as the founder of WBJ Projects. This suggests a passion for building and creating ventures outside of his corporate marketing roles.

Unique fact: He founded his own venture, WBJ Projects.

Personality Overview

Status Quo Seeker

Late Adopter

Unexpressive

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Paid Search
His current role is Senior Analyst in Paid Search at American Express, indicating direct expertise in this area.
Creative Strategy
Previously held the position of Analyst, Creative Strategy at American Express, showing a background in the creative aspects of marketing.
Marketing Analytics
His senior analyst role points to a strong focus on data-driven marketing decisions and performance analysis. [Predicted]

Media Appearances

Winston has no verified media appearances

Work History

4-2025
Senior Analyst, Paid Search at American Express
10-2022 - 4-2025
Analyst, Creative Strategy at American Express
7-2022
Founder at WBJ Projects
6-2021 - 8-2022
Coordinator, Marketing & Social Media at Rubicon Talent
1-2021 - 6-2021
Talent Marketing at Rubicon Talent

Education

Bachelor of Arts - BA from University of Pennsylvania
Study Abroad from Queen Mary University of London

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : Middle Designation : Senior Analyst, Paid Search at American Express
URL has been copied!

Insights For Selling To Winston

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Winston is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Winston

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Winston move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Winston take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Winston

Personality Compatibility


Other American Express Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.