David Williams
Initiator · DISC type DiDavid is a fractional eCommerce consultant with over 25 years of experience helping B2C and B2B brands navigate digital transformations and points of change. A graduate of The University of Manchester, he is a passionate leader focused on scaling businesses, international growth, and operationalizing AI. Colleagues frequently describe him as commercially astute and knowledgeable.
Outside of his consultancy work, David is an active contributor to the digital retail community, often speaking at industry events to support businesses with their growth and export strategies. He is described by peers as a "giver, " always ready to offer advice, make a connection, or support a new initiative.
He was shortlisted for The International Award, an honor eventually won by global fashion giant ASOS, recognizing his work in creating digitally-led international markets.
Read the full overview →How David shows up
They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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