David is a fractional eCommerce consultant with over 25 years of experience helping B2C and B2B brands navigate digital transformations and points of change. A graduate of The University of Manchester, he is a passionate leader focused on scaling businesses, international growth, and operationalizing AI. Colleagues frequently describe him as commercially astute and knowledgeable.
Outside of his consultancy work, David is an active contributor to the digital retail community, often speaking at industry events to support businesses with their growth and export strategies. He is described by peers as a "giver, " always ready to offer advice, make a connection, or support a new initiative.
He was shortlisted for The International Award, an honor eventually won by global fashion giant ASOS, recognizing his work in creating digitally-led international markets.
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