David Williams

Initiator
DISC Type : Di

Interim & Fractional Ecommerce | Digital Transformation Consultant at DHW Digital

Haslemere, England, United Kingdom

Overview

David is a fractional eCommerce consultant with over 25 years of experience helping B2C and B2B brands navigate digital transformations and points of change. A graduate of The University of Manchester, he is a passionate leader focused on scaling businesses, international growth, and operationalizing AI. Colleagues frequently describe him as commercially astute and knowledgeable.

Outside of his consultancy work, David is an active contributor to the digital retail community, often speaking at industry events to support businesses with their growth and export strategies. He is described by peers as a "giver, " always ready to offer advice, make a connection, or support a new initiative.

He was shortlisted for The International Award, an honor eventually won by global fashion giant ASOS, recognizing his work in creating digitally-led international markets.

Personality Overview

Risk-Accepting

Conviction Driven

Confident

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

eCommerce Transformation
With over 25 years of experience, he helps B2C and B2B companies fix, stabilize, and scale their eCommerce operations at critical inflection points.
Operationalizing AI
He focuses on where AI genuinely improves business decisions and execution in eCommerce, including AI-led personalization and operational efficiency.
International Go-to-Market
He has extensive experience leading international go-to-market strategies across the UK, Europe, USA, and APAC for various brands.

Media Appearances

David has no verified media appearances

Work History

6-2025
Interim & Fractional Ecommerce | Digital Transformation Consultant at DHW Digital
6-2025
Grown Up (Associate) at greyhairworks!
7-2025
Unified Omnichannel Commerce Advisor at Columbus Consulting International
7-2021 - 5-2025
Digital Director at DCC Vital
2-2016 - 5-2025
Member of Advisory Board at IMRG

Education

BA from The University of Manchester
Education details unavailable from Judd School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Haslemere, England, United Kingdom Job Level : Senior Designation : Interim & Fractional Ecommerce | Digital Transformation Consultant at DHW Digital
URL has been copied!

Insights For Selling To David

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from David

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can David take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And David

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.