David Williams in

David Williams

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Interim & Fractional Ecommerce | Digital Transformation Consultant at DHW Digital
📍 Haslemere, England, United Kingdom

David is a fractional eCommerce consultant with over 25 years of experience helping B2C and B2B brands navigate digital transformations and points of change. A graduate of The University of Manchester, he is a passionate leader focused on scaling businesses, international growth, and operationalizing AI. Colleagues frequently describe him as commercially astute and knowledgeable.

Outside of his consultancy work, David is an active contributor to the digital retail community, often speaking at industry events to support businesses with their growth and export strategies. He is described by peers as a "giver, " always ready to offer advice, make a connection, or support a new initiative.

He was shortlisted for The International Award, an honor eventually won by global fashion giant ASOS, recognizing his work in creating digitally-led international markets.

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Experience
25 Years
Current Role
Interim & Fractional Ecommerce | Digital Transformation Consultant
Job Level
Senior
Location
Haslemere, England, United Kingdom
Personality Overview

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Priorities

Topics David cares about

eCommerce Transformation
With over 25 years of experience, he helps B2C and B2B companies fix, stabilize, and scale their eCommerce operations at critical inflection points.
Operationalizing AI
He focuses on where AI genuinely improves business decisions and execution in eCommerce, including AI-led personalization and operational efficiency.
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Career

Work history

6-2025
Interim & Fractional Ecommerce | Digital Transformation Consultant
DHW Digital
6-2025
Grown Up (Associate)
greyhairworks!
7-2025
Unified Omnichannel Commerce Advisor
Columbus Consulting International
7-2021 - 5-2025
Digital Director
DCC Vital
2-2016 - 5-2025
Member of Advisory Board
IMRG
In the press

Media appearances

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Education
BA
The University of Manchester
Education details unavailable
Judd School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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