David Zeledon in

David Zeledon

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Head of Growth Marketing at HockeyStack
📍 San Francisco, California, United States

David is a seasoned growth marketing executive specializing in AI-first strategies for hyperscaling startups. His expertise spans go-to-market strategy, product-led growth, and building high-performing teams, with notable experience at HockeyStack, Vercel, and Writer. Colleagues describe him as innovative, brave, and having a clear strategic vision.

He has an AI for Product Management certification.

Unique fact: David built a "Prompt Analyzer" tool to score and report on how content will perform across various AI surfaces.

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Experience
6 Years
Current Role
Head of Growth Marketing
Job Level
Mid-senior
Location
San Francisco, California, United States
Personality Overview

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Priorities

Topics David cares about

AI Go-to-Market
He focuses on establishing HockeyStack as a leader in AI GTM tools and writes about leveraging AI to map the landscape and meet buyer intent.
Performance Marketing
As a manager at Writer, he successfully reduced the cost per marketing qualified lead (CPMQL) by 86% through strategic campaign automation and optimization.
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Career

Work history

10-2025
Head of Growth Marketing
HockeyStack
9-2025 - 10-2025
Marketing Product-Led Growth
Vercel
6-2025 - 9-2025
Performance & Social Marketing
Vercel
9-2023 - 6-2025
Global Paid Marketing Manager
Writer
8-2021 - 9-2023
Sr. Growth Product Marketing Manager
Coveo
In the press

Media appearances

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Education
Education details unavailable
University of California, Berkeley
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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