David Zeledon

Questioner
DISC Type : c

Head of Growth Marketing at HockeyStack

San Francisco, California, United States

Overview

David is a seasoned growth marketing executive specializing in AI-first strategies for hyperscaling startups. His expertise spans go-to-market strategy, product-led growth, and building high-performing teams, with notable experience at HockeyStack, Vercel, and Writer. Colleagues describe him as innovative, brave, and having a clear strategic vision.

He has an AI for Product Management certification.

Unique fact: David built a "Prompt Analyzer" tool to score and report on how content will perform across various AI surfaces.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

AI Go-to-Market
He focuses on establishing HockeyStack as a leader in AI GTM tools and writes about leveraging AI to map the landscape and meet buyer intent.
Performance Marketing
As a manager at Writer, he successfully reduced the cost per marketing qualified lead (CPMQL) by 86% through strategic campaign automation and optimization.
AI-Driven SEO
He actively discusses the shift from traditional SEO to AI search and built a tool to analyze content performance on AI platforms.

Media Appearances

David has no verified media appearances

Work History

10-2025
Head of Growth Marketing at HockeyStack
9-2025 - 10-2025
Marketing Product-Led Growth at Vercel
6-2025 - 9-2025
Performance & Social Marketing at Vercel
9-2023 - 6-2025
Global Paid Marketing Manager at Writer
8-2021 - 9-2023
Sr. Growth Product Marketing Manager at Coveo

Education

Education details unavailable from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 6 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of Growth Marketing at HockeyStack
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can David take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And David

Personality Compatibility


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