Dawn Dobson

Questioner
DISC Type : c

Chief Financial Officer at Ninja Tune

London, England, United Kingdom

Overview

Dawn Dobson is the Chief Financial Officer at Ninja Tune, an independent record label recently acquired by Concord. She is an experienced finance and operations leader with expertise in accountancy, royalties, and systems transformation, and is a member of the Association of Chartered Certified Accountants (ACCA).

She is actively involved in the independent music community, serving as a mentor for the Merlin Engage program, which is dedicated to supporting and empowering female leaders within the industry. Her interests also include media and music publishing.

Unique fact: Under her financial leadership, Ninja Tune reduced its artist royalty payment processing time by 50% by implementing new automated systems.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Financial Transformation
Led the implementation of automated payment platforms like Tipalti to streamline complex global artist royalty payouts and improve operational scalability.
Music Industry M&A
As a key member of the leadership team, she is navigating Ninja Tune's recent acquisition by Concord, ensuring the label's culture and ethos are maintained.
Artist Royalties
Manages the account and royalties team, focusing on creating flexible and creative solutions for music industry data and complex royalty management.

Media Appearances

Dawn has no verified media appearances

Work History

4-2017
Chief Financial Officer at Ninja Tune
1-2016
Finance Director at Ninja Tune
2-2015 - 12-2015
Head of Support Operations at Bouncepad
9-2014 - 12-2015
Financial Controller at Bouncepad
6-2012 - 9-2014
Manager at Wellers Accountants

Education

2006 - 2009
Association of Chartered Certified Accountants from ACCA
2001 - 2004
BSc (Hons) from City St George’s, University of London

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Financial Officer at Ninja Tune
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Insights For Selling To Dawn

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dawn is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Dawn

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dawn move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Dawn take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Dawn

Personality Compatibility


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