Dawn Farrell

Doer
DISC Type : ds

Director of Marketing, IT Managed Services: Cybersecurity, Cloud, SASE at SEI

Greater Philadelphia, United States

Overview

Dawn has no verified overview

Personality Overview

Deliberate Doer

Risk-Accepting

Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Dawn has no verified topics they care about

Media Appearances

Dawn has no verified media appearances

Work History

5-2024
Director of Marketing, IT Managed Services: Cybersecurity, Cloud, SASE at SEI
8-2021 - 4-2024
Demand Generation Leader, IBM Consulting: Hybrid Cloud, AI at IBM
1-2017 - 7-2021
Ecosystem Marketing Director, Cybersecurity: SIEM, XDR, MDR, IAM at IBM
1-2012 - 12-2016
Partner Marketing Manager, Mobile Security: MDM, MAM, EMM, UEM at Fiberlink, an IBM Company
6-2009 - 5-2011
Channel Marketing Manager, Network Security Cameras: Megapixel, NVR/DVR at IQinVision, Inc.

Education

BA from York College of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Philadelphia, United States Job Level : Mid-senior Designation : Director of Marketing, IT Managed Services: Cybersecurity, Cloud, SASE at SEI
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Insights For Selling To Dawn

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dawn is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dawn

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dawn move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dawn take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dawn

Personality Compatibility


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