Dawn Frail

Pioneer
DISC Type : Dsi

Member, International Leadership Committee at Toastmasters International

Greater Toronto Area, Canada

Overview

Dawn Frail is a Leadership Recovery Specialist with over 25 years of experience helping senior leaders and teams enhance their effectiveness. She created The Athena Leadership Recovery System™ to help high-performing women executives recover from career setbacks. Colleagues describe her as knowledgeable, caring, and committed to excellence, holding an MA in Leadership from the University of Guelph.

Outside of her professional work, Dawn has been a dedicated member of Toastmasters International for over three decades, where she has honed her passion for public speaking. She and her husband live in Caledon, Ontario, and have four sons, two granddaughters, and two dogs.

She has earned the Distinguished Toastmaster (DTM) designation—the highest educational achievement in Toastmasters—three separate times.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Leadership Recovery
Her core specialty is helping high-performing women executives navigate and recover from significant career setbacks, confidence crises, or credibility ruptures through her proprietary system.
Women in Leadership
Authored "The Ruby Report" on promoting women leaders and founded The International Women's Leadership Project®, demonstrating a long-standing focus on advancing women in executive roles.
Public Speaking
An award-winning speaker and Toastmasters member since 1991, she has served on the International Board of Directors and hosted a podcast, showcasing deep expertise in communication.

Media Appearances

Dawn Frail – Executive Advisor at PEO Leadership. Featured in The Org

See Now

Work History

8-2025
Member, International Leadership Committee at Toastmasters International
8-2022 - 8-2024
International Director at Toastmasters International
12-2019
Authorized Associate at The Five Behaviors®
7-2019 - 6-2020
District Director at Toastmasters International
4-2019
Executive Advisor at PEO Leadership

Education

2010 - 2012
MA from University of Guelph
2001 - 2002
Diploma from Ontario Institute for Studies in Education of the University of Toronto

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Toronto Area, Canada Job Level : Leadership Designation : Member, International Leadership Committee at Toastmasters International
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Insights For Selling To Dawn

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dawn is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Dawn

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Dawn move?

  • They are generally fast movers and can take quick decisions
  • Can Dawn take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Dawn

Personality Compatibility


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