Dayna Thornburg

Evaluator
DISC Type : Cds

Director, Retail Marketing at Colgate-Palmolive

Hendersonville, Tennessee, United States

Overview

Dayna has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Dayna has no verified topics they care about

Media Appearances

Dayna has no verified media appearances

Work History

5-2025
Director, Retail Marketing at Colgate-Palmolive
5-2022 - 7-2025
Senior Manager Customer Devlopment at Colgate-Palmolive
1-2016 - 7-2025
Customer Development Manager at Colgate-Palmolive
1-2007 - 3-2012
Co-Manager at Walmart

Education

2013 - 2015
Master of Arts (M.A.) from Liberty University
1997 - 2001
Bachelor of Arts (BA) from Kennesaw State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Hendersonville, Tennessee, United States Job Level : Mid-senior Designation : Director, Retail Marketing at Colgate-Palmolive
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Insights For Selling To Dayna

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dayna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Dayna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Dayna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Dayna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Dayna

Personality Compatibility


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